DAVENPORT, Ia. – A length of burlap-colored linen is stretched taut across a square wooden frame on a pedestal.
In one hand, Beth Anne Smiley holds a thin strip of colorful wool under the linen, and in the other hand she holds a hook on top. With a deft motion, she pokes the hook into the linen, catching the wool strip underneath and pulling it up to form a little loop.
She repeats this motion over and over, creating rows of loops. And by changing the colors of fabric and following a pattern drawn on the linen, a design emerges on the cloth — a flower, a horse or a chicken.
Smiley is doing primitive rug hooking, a craft brought to the eastern United States in the mid-1800s. It is different from the perhaps more familiar latch rug hooking done with yarn that is knotted.
At first, primitive rug hooking was practiced mainly by the poorer classes, but it grew into an art form prized by all, Smiley explains. People used established patterns as well as those of their own making, and they used their creations as blankets and wall hangings as well as their original on-the-floor purpose.
Smiley, a second-grade teacher at Davenport’s Adams School, has liked hooked rugs since she saw one in a friend’s house when she was a little girl.
The Quad-City Times reports that Smiley and her husband Barry are huge collectors of primitive folk art, including hooked rugs, and about 15 years ago she decided to try to learn how to make them herself.
She took classes from a woman in Pennsylvania and, in time, Smiley became so accomplished that the woman suggested Smiley begin teaching the art.
In 2012, Smiley founded Wheaten Woolens (Wheaten for the breed of dogs the couple owns), teaching classes and selling kits with designs and materials.
Her studio is a large room inside a 1860s stone barn on their Davenport acreage.
Stepping inside reveals a feast for the eyes.
In the middle of the room is a large wood table, and around the walls are antique shelves stacked with folded wool fabric in rich jewel tones — purples, reds, greens and blues. With some of the fabric, Smiley “over-dyed” it herself to create a greater variety of shades.
When Smiley began making rugs, “100 percent wool was not there,” she said.
“I’d go to Goodwill and get Pendleton clothing (Pendleton Woolen Mills is a family-owned company based in Oregon) and pull it apart and dye it.”
Nowadays there is much more of a selection.
Hooked rugs might be compared with quilts in that they use fabric to make a utilitarian item that is also beautiful. But unlike quilting, rug hooking isn’t very widespread in the Quad Cities region.
But the craft is attracting interest.
As the Figge’s creative arts coordinator, Gingras-Taylor has invited Smiley to teach at least two sessions of rug hooking, and they are “are always a go,” Gingras-Taylor said.
And attendance has been picking up at Smiley’s studio, which is open for classes on Saturdays as well as by appointment.
“The process isn’t that hard. It’s the color-planning” that is the challenge, Smiley said. By that she means determining which colors of wool to use to create the design.
Through the years, Smiley has made about 50 rugs.
She displays many of them on the walls of her home as some people do with quilts. But she also uses them on her floors, as intended. They can’t be washed in a machine, but wool naturally repels dirt and can be kept presentable with vacuuming and spot-cleaning.
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Beth Anne Smiley of Davenport works on a primitive hooked rug in the barn studio of her home. Behind her are stacks of wool ready to be fashioned into rugs or other projects.(Photo: John Schultz/Quad City Times)
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There are a few companies that have done a wonderful job of bundling together a phenomenal amount of attention. Facebook and Twitter with social media platforms and Google with search and video collectively have an audience that all traditional television and radio networks can envy.
This is a superlative opportunity for businesses, like boutique hotels, to direct some of the attention onto their product.
But through the popularity of these platforms, the companies responsible now have a good sense of the price they can charge for sharing the value of the attention they’ve collected.
Gone is the time when clever copy and good timing could combine to “organically” harness a significant social media audience. These days, paid hotel social media campaigns are a necessary tool for connecting with an audience of potential customers.
This post — a companion to my previous one on hotel blog social media sharing, and a continuation of the series that also includes 22 hotel blog post ideas and the everything you need to know guide to hotel blogging — will take you through what you need to know about using paid social media ads to promote your hotel blog content.
Compared to the internet as a whole, social media is a relative newcomer. Facebook was founded in 2004, Twitter in 2006, and Instagram in 2010. Ads were very primitive display type banners in the beginning. Given that Facebook was a network restricted to university students, it’s no surprise that most of them were flogging campus parties or seeking cheap student labor. It wasn’t until 2010 that Twitter rolled out the ability to promote tweets, more visibility with a promoted account campaign, and the option to pay for hashtags to appear at the top of their trend list.
Even in the earliest days, with a much different appearance, Facebook was looking for ad opportunities to offer. (Image: Thefacebook by Christiaan Colen)
Even at that point, Twitter co-founder Biz Stone went to great lengths to highlight the distinctions between promoted tweets and traditional advertising. In a widely shared blog post, he wrote, “It’s non-traditional, it’s easy, and it makes a ton of sense for Twitter.”
In the second half of the 2010s, social networks shrugged off many of their qualms about accepting money to treat certain messages preferentially. In Q2 of 2017 alone, Facebook pulled in a bit shy of $10 billion in ad revenue. Twitter was well behind at about $500 million, but that’s still a very large haul.
The bottom line for us as marketers, trying to share our boutique hotel blog posts with future guests, is that social media is no longer free — especially given the declining reach of organic Facebook posts, now estimated to hit just 2% of your audience.
It might be helpful to think of organic social media as sailing and paid campaigns as powerboating. They both have a destination in mind, but in the latter case, you spend resources to get there more directly and more quickly.
If organic social media is sailing, paid is power-boating – in both cases, pick out an objective and stay on course.
That’s the first guideline for your paid hotel social media campaigns — have a destination, an objective. Today we’re focused mainly on driving traffic to blog posts, but some of the other examples could be:
Once you have the destination picked out there are a few rules of thumb to stick to from the beginning:
These three pointers really are a starting point for advancing your paid social media objectives.
If you want to achieve your paid social media campaign objectives there are three key actions to keep in mind.
For digital advertisers, 2017 was the year that Facebook’s dominance of social advertising became undeniable. It’s easy to assume that with billions in ad revenue, Facebook must be focused mainly on the big guys spending millions. But a Reuters report from April 2017 put the total number of advertisers at 5 million companies. That’s up 2 million from about the same time in 2016 but is still less than 10% of the 65 million businesses with a Facebook presence.
Independent businesses like bakeries, coffee shops and boutique hotels make up a critical part of Facebook’s advertiser base.
Naturally, Facebook didn’t get so many clients, spending so much, by luck alone. As well as offering a huge potential audience for ads, Facebook also has two advantages over traditional alternatives: It couldn’t be simpler to buy your first ad, and there are an unmatched number of advanced options and metrics for buying your 100th ad.
In more detail, the spectrum of options open to advertisers on Facebook ranges from:
Boosted Posts: If you’ve published an update to a Company Page on Facebook you’ve definitely seen the blue “Boost Post” button or been encouraged directly by Facebook to take that step. This is the easiest way to get started with Facebook advertising — especially for amplifying the reach of your blog posts.
There are definitely some of Facebook’s robust targeting features under the hood of the boosted post option, but many commentators make a passionate case that advertisers only get full value for their ad dollars when they dig deeper. This means jumping into the Ads Manager or Power Editor.
Newsfeed Posts: The next most advanced option, that is still easy to comprehend, is the newsfeed post. (Keep in mind that we’re focused today on the Facebook advertising options that will help draw attention to your boutique hotel’s blog posts.) When Facebook first launched this ad option a few years ago it was commonly known as a Dark Post because, unlike a Boosted Post, it didn’t have to start with one of your regular, public posts on your business page.
In a nutshell, the process for creating these ads is about picking an objective, setting a budget and a timeline, choosing an audience, and designing the content of the ad. You also have the opportunity to determine where the ad is displayed — despite the common name, they can appear outside the newsfeed in the right column, within Facebook’s Messenger platform, on Instagram, and several more options.
With our eye on promoting our hotel blog posts, the Traffic objective is best suited to our purposes. (Engagements could also be appropriate if you think you have a post that will do well as the center of an on-Facebook discussion.)
Video Campaigns: Not all blog posts are built from text and images. Sometimes, a video will be the content you want to promote and in that case, the Video Views objective should be at the top of your list. These campaigns give Facebook the go-ahead to seek out an audience made up of people who are likely to watch your creation to the end.
Carousel Posts: Throughout our introduction to the best practices of hotel blogging, I’ve underlined how important it is to post a variety of content on a regular basis. Once this is accomplished, you’ll want to showcase the range your blog posts cover with a carousel ad. This is an ad type available to some of the options for campaign objectives which puts a series of photos or videos next to each other with a headline and the opportunity to include a button with a call to action.
We’ve spent a lot of time on the framework — the bones of your ad — but what about the content? You can start with an existing post or design one from scratch. In the latter case, new Facebook ads users are often left with a bunch of questions: what image will stand out? What headline grabs attention? What copy will lead readers to take the action you want?
As of fall 2017, Facebook started offering the Dynamic Creative tool through their Power Editor and API. Using this, you can input up to 30 options across these parameters: headline, photo or video, call to action, text, and description. We’ve started working with Dynamic Creative at Otium Boutique and are excited that it unlocks the possibility of better ad results in a short period of time.
Obviously, the content on Instagram is visual and the audience tends to be in a mindset focused on improving their lifestyle while they browse, so its fertile ground for boutique hotels looking to advertise their blog content. Like other networks, the overwhelming amount of content and competition means that you should seriously consider using the paid ad options to reach your desired audience.
Since Instagram is owned by Facebook, and the two networks have a similar photos-with-text in a timeline format, it makes sense that there is plenty of overlap when it comes to ad options. On Instagram they are:
Users have shown an inclination to live their lives through social media platforms like Instagram Stories and that’s where advertisers should meet them.
Similar to Facebook, we’ll want to zero in on objectives like Website Clicks or Video Views that are designed to help put our content in front of users who want to consume it.
More than most other social media platforms, Instagram has always pushed its users (businesses included) to access the service through their mobile app. As more functionality was added for businesses looking to advertise on Instagram, this rule began to flex. It’s still possible to create an ad on the mobile platform — Instagram uses a prominent “Promote” button that works much like Facebook’s “Boost Post” button. But the best way to create an Instagram ad is through the Facebook Ads Manager or Power Editor.
Campaigns on Twitter divide roughly into four types, ones that seek followers, engagement, awareness, or website traffic. Naturally, all four have at least a secondary connection to our topic, but for supporting hotel blog posts, the website traffic campaign type is most relevant.
Zeroing in on a particular audience is the next step of creating a Twitter ad campaign. Twitter lets businesses focus their campaigns on audiences determined by:
Advertising to specific Twitter users means you’ll promote your content to a more interested audience.
As I mentioned in last month’s post about hotel blog social media sharing, the big three networks aren’t the only ballgame in town when it comes to paid promotion. When you’re thinking about paying to put your blog content in front of an audience, options abound, including:
Youtube ads can help put your blog content in front of a devoted audience.
Regardless of which platform you choose for your paid hotel social media campaigns, there are common guidelines to keep in mind.
Designing paid social media campaigns that weave together the various platforms and their many advertising options is a specialty for us at Otium. Send us a note and let’s get started on creating a plan that will build an audience for your boutique hotel’s blog content.
Facebook, hotel blog posts, Instagram, paid social media, Twitter
Wake to the sounds of nature and begin a journey learning the skills of the traditional Maine Guide as well as primitive woods-wisdom skills and craft making.
To be totally honest, I was skeptical of the power behind Etsy group boards. Despite seeing time and time again testimonials attributing mass group boards driving serious followers, I wasn’t convinced.
Then I started doubling down on group boards. Botta bing botta Boom – it paid off! When paired with a strategic group board pinning approach, I started to see my follower count rise. So, to get you rolling, I compiled a list of Etsy group boards for storeowners to join in on the Pinterest amplification.
It’s fitting to lead the charge with my own board right? I created this to help sellers amplify their wares. Any Etsy seller is welcome to join, and content is limited to Etsy related stuff (mainly wares). It’s pretty basic and easy to join. To help, I created a post outlining the rules, considerations and quick steps to join.
Join the Etsy community here.
To all the sellers specializing in vintage, antiques and primitives, you’ve officially found your tribes. This group seems to be super selective about who they allow to join, so make sure you fit the vibe.
To get added, leave a note on one of the pins. If I were you, I’d find one that the group creator eStuffMart added so you get their attention.
Here’s the Etsy group board.
This vibrant board is for Etsy sellers eager to collaborate together. The creator Sorina Banica calls the members as part of the Happy Etsy Sellers and Growth on Steroids teams. To join, follow her and then send her a message.
Here’s the group board URL.
To showcase beautiful crafts, highlighting them as amazing gifts, Crafts @ Etsy pulls together a group to put the craft world’s best foot forward. There’s also mention of staying on the front lines when it comes to discounts. The owner of the board, Fabric Asians, has sellers message them to join.
Get the full information on the group board here.
Here’s another solely Etsy seller board ripe for collaboration. The only guideline is to not share more than three items at a time. The owner’s e-mail is in the description, making for a simple on boarding process.
Find the group board here.
Not every great group board for Etsy sellers has “Etsy” in the name. I’ve included this phenomenally popular small business board because, well, Etsy sellers are spearheading their own small business. That and it’s chock full of products that create a good environment to share your products.
The creator lays out specific rules, although most are common sense, i.e. no nudity or other unsavory content. There’s not a specific guideline to join, so I would reach out to the owner Pamela Nicholas directly.
Here’s the group board.
There’s another vibrant small business group board dedicated to helping owners just like you. Limit pins to no more than 10 a day. To become a contributor, follow Liv & Co, then message them with your Pinterest URL included.
Here’s the board with the full instructions.
This is another great Etsy collaboration board for handmade creations. This board is very strict on not allowing more than five pins at a time, and limit items to handmade crafts only. As usual, you’ll need to message the owner SeaCliffe for the specifics on joining.
Here’s the Best of Etsy group board.
This group’s content is super straightforward. Pin Etsy links. There you go, nothing else to it. Unfortunately founder A Place to Share is a little more vague on the details to join. Which leads me to the time old advice (used multiple times) to contact the owner directly. To access 20,000+ followers, it’s more than worth a little digging.
Check out the Etsy Group Board here.
Here’s another board perfectly suited to Etsy sellers, without Etsy formally being listed. Here is a showcase of stunning handmade craftsmanship combined with one of kind individualized products. Hopefully your products fit the definition of high caliber craftsmanship – which I imagine they will be.
The owner doesn’t list specific guidelines for joining, but you can check out their profile here. The handmade group board details are here.
Yet another super straightforward board: Etsy promotion. There’s not any guidelines, or tips for joining. But there are over a dozen contributors so it can be done. Here’s the Etsy Promotional group board link, as well as the profile for the group owner Grace Design Studio.
This is a fairly newer board, but a growing one nevertheless. That said, I often find that your content doesn’t get lost in the shuffle when there are fewer contributors, less competition.
The Etsy Sellers Promo Team asks that you repin other’s content as well as sharing your own. This helps make the board that much more effective. Only members willing to be part of that team ethos welcome. Since it has high requirements, there’s not a specific guideline to join. I recommend reaching out to the owner Sandra Hermans.
See the Etsy Sellers Promo Team here.
This board is completely dedicated to helping Etsy shop owners showcase their fabulous products! Pin your items, but be mindful to not hog the board. Generosity keeps this board growing, which means promoting other shops as well. It’s all about collaboration. Only Etsy shops need apply, which you can do through messaging Emmalishop.
Check out Great Etsy Finds group board here.
Point blank, in the description it states, “This is a self promotion board only!” Wahoo! It’s what you’ve been looking for. It’s strictly limited to Etsy sellers and Ebay stores. To actively add to the community, and make the board work for everyone, you need to repin two pins each times you drop a grouping in. Limit pins to no more than 6 in an hour. Their systems, as well as their paid promotion efforts, have been working as they are sitting just below 20,000 members.
Follow the board and e-mail the creators your store link to join in the fun. Here’s the group board link.
This board is all about sharing the Etsy love! It’s for sellers and major Etsy fans to chip in, forever sharing the love and increasing referrals. To join in the love, follow owner EK Arts and then send them a message requesting to join.
Here is your Etsy Love group board.
Call out to Etsy shop owners looking to promote their wares. This growing board is looking for more stores to keep the momentum going. Follow creator Martha Cluett to get an invitation.
Here’s the All About Etsy group board.
Another Etsy stores exclusive group board, Esty Wonderland Showcase highlights stunning work by passionate sellers. Content is limited to Etsy related work and the owner asks that contributors don’t add more than 5 pins a day. Message the owner Rhiannon Clarice for more details on joining.
Here’s the group board details.
Best of Etsy is another collaboration of Etsy shop owners to pool together their efforts to share in on the Pinterest loving. It’s a special invite only, which is, well, vague.
See what’s going on with Best of Etsy here.
This board claims to be the fasted growing curated Etsy Group Board on Pinterest. Who knows the truth behind the claim, but almost 11,000 followers is a lot to write home about. It showcases handmade, vintage and supply items from Etsy. They also call out that it’s only for Etsy listing.
There are no details on joining, but you can always message Dana the creator. Dive into the Etsy Finds here.
Here you’ll encounter everything Etsy! Products, listing and treasures can all be found here. Limit your pins to four at a time, as well as helping others through sharing their content. Invite the group owner Kara Kirkpatrick directly for your invitation.
Here’s your guide to the Handpicked Etsy Finds group board.
This is a pretty clear-cut board. Pin your items to the board then share out at least ten with your audience. The short description didn’t really provide advice on joining in. Which means status quo, contact the owner Etsy Wall Art S.
See what’s going on with Etsy Decoration group board here.
Sellers creating stunning jewelry and accessories, here’s your tribe. Pins are limited to no more than 5 per day. Follow board creator Caila then message her on Etsy to get the formal invitation.
Here’s the Etsy Jewelry & Accessory Group Board link.
This board is incredibly straightforward. It’s for Etsy sellers to share their jewelry. Contact board owner LaAlmendra for the specifics on joining.
Find the Etsy Jewelry group board here.
Did I mention how much I love it when board names make it super clear? This board is all about – you guessed it – antique and vintage jewelry. It’s your general guidelines here: no spamming, no duplicating and avoid ads. They do have one addition I’m a fan of, no price tags.
Happy pinning! Find the board here.
Wedding related Etsy stores have found their board. While a large majority of the pins tend to relate to jewelry, this board captures all the items that Etsy sellers create specifically for weddings. To join up, follow the creator Chicago Landia then contact them through their Etsy page.
Here’s the vibrant Etsy Wedding Shops Group Board.
Check out this lovely collection of handmade items for a wedding. The creators encourage you to explore the items, as well as the owners of the shops they represent. There’s a possibility this board is a hand curated board, which means perhaps it’s more selective on who joins. That said, there are a lot of contributors, so it’s worth an ask. Here’s the creator.
Connect with the Etsy Wedding Shop Team board here.
Here’s a board solely for Etsy sellers to promote other Etsy sellers. This board has a high limit, no more than 25 pins a day. While it’s great, I still recommend not spamming the board too much. That’s where a good scheduling tool comes in.
This is another Chicago Landia board, which means you can follow them and follow up with a message through the Etsy store.
Here’s the Etsian group board details.
If you craft products perfectly suited for Christmas gifts, then the Etsy Christmas Gifts group board is just your ticket. The description is slim on details, lacking anything around how to join. The creator is Fabricasians, which is your best bet for getting in.
Here’s the group board link.
I don’t know if this group was just started in 2017 or if they change their name every year for better SEO. Either way, props for gaining 10,000+ followers. This group board is exclusively for Etsy sellers. To join, follow creator Rosa S and then send her a message via Etsy. After all, it is exclusive for Etsy sellers.
See Etsy Gift Ideas Group Board here.
To the sellers who recycle items to create stunning new pieces, Reclaimed to Fame is your home away from home. Here pinners share recycling ideas and items to encourage others to do the same, and highlight items that reduce waste to their passionate following.
Here’s the board.
If you’re willing to inspire customers with your sense of flair, and you make strictly handmade, this is the board for your. Lovin’ Primitives highlights – go figure- primitive items and farmhouse style decorating ideas. Make sure to add value to the group, and not sell sell sell. They encourage handmade (by you times).
Check out the board here.
One of the ways that I was able to increase my shop sales was to work with my customers on making their order their own design. I have made hundreds of items that were custom orders. Some are for bridal parties, where they wanted custom desigend, fabric labels sewn to the inside of the purses. Some are adding their own special touch to the design of the item, such as enlarging the product or even designing something entirely new. I have custom created many items for my customers & some items were bigger challenges than others, but in the end it was a great joy to be able to make the customer happy. So my tip is to be open to designing new items that aren’t listed that may coordinate with a theme for their event or special day.
I think it’s important for the long-term success of an Etsy shop and for the larger market of Etsy shops that each artist strive to make what he or she offers unique to his or her store. That is much harder to do than it was 6 years ago, as the number of Etsy stores increases, and an overlap of styles, ideas and products is naturally more likely. However, I believe that offering something that a customer knows they can only get from you increases the likelihood of sales.
I think a key factor to making and keeping a successful etsy shop (or any online shop for that matter) is to create a consistent feel among your products. Ways to easily do this are with materials you use and also with photo backgrounds/angels/and props. Creating a unified shop will give your customers security that your shop is well thought out and cared for.
Sales success for me =Finding useful products that I could make sell and ship at a reasonable cost….for me and the buyer:)
The quality of your product comes before everything else. Work hard to make sure that your designs are original, “on brand” and have a unique design appeal for your target customers. Materials and making also need to be top notch. Never compromise and always make your work as good as it can possibly be.
Our regular customers sometimes make fun (in a kindly way) of the length of time it takes us to develop new designs – our iPad bags were in development for over a year, and we’ve been working on our upcoming silk and satin wraps and scarves for about a year and a half now. But it’s worth taking time to make sure your items are excellent. If you have a really high quality product to sell, customers will come back time and time again AND tell their friends and family about you.
Customer service is extremely important. Treat people like you would like to be treated. Always be positive and ultra polite with everyone. Make your items with care and love and treat them that way when you package them up – no sloppy packaging! Answer e-mails and convos as soon as you get them – even if it’s only to say you will get them an answer, and then do follow up ASAP. Send a personal acknowledgment e-mail with “thank you” when their purchase is made, and let them know when you are mailing out their package. Include a handwritten thank you note with an invitation to shop with you again. Add a little freebie along with your business card and their invoice. Mail out their purchases either the day they’re bought or the next day the Post Office is open. Always go the extra mile to please your customers.
This may sound obvious but make sure you have lots of inventory. It’s easy to open a shop and then only list 20-40 items, and wonder why sales are slow. Etsy is a crowded marketplace so to ensure you have a running start you should aim to have 80-100 items, all beautifully photographed and then keep relisting or adding new items to keep it all looking fresh and current.
Most of my sales are Custom Bridal Orders I wd safely say that this past season I tripled my business and at least 75% of my current orders are Custom Wedding Orders. Don’t overwhelm yourself by adding too many different items at first I think that’s what happened to me…until I found out what really worked for my Etsy shop. Enjoy the process!
Customers are attracted to my shop because of my great designs. Nothing trumps a fantastic product. But they keep coming back and they refer all of their friends because of my customer service. Time after time, I’ve heard customers say, “I don’t even look anywhere else because it’s so much fun to work with you!”
You can spend all of the money you want on advertising, but I’ve found that “wow-ing” customers is the most effective way to spread the word. Communicate well. Under promise and over deliver. Encourage your happiest, most loyal customers to share about it through social media and link back to your shop. Be friendly and let your customers know how much you appreciate them.
The tried and true advice you hear all the time is probably the most important- take great photos, write interesting and informative descriptions, have a good product that appeals to a wide range of people and take care of your customers. But that’s mostly helpful once you have eyeballs on your site. If no one sees your shop, it doesn’t matter how great your photos are. Probably the thing that has gotten me the most eyeballs on my shop and therefore sales is getting featured on blogs. First make sure your shop is as good as it can be so when people do see it, they stay for awhile. Then, think of who your target audience is. Are they stay at home moms? Crafters? College students? Newlyweds? Cooks? Do some research. Find blogs your target audience would read, particularly ones who do features on Etsy shops or artists or items they like. Send the blog author an email explaining who you are, what you do, a link to your shop and why their readers might be interested in your products. Be personal and specific- don’t just send a mass email. You might have to send a few emails before anyone responds, but someone will. That can and does snowball- other blog authors see the feature and might contact you directly. You can also buy ad space on blogs who offer it and I do that sometimes, but I think having the author actually write about your product is the most effective. A mention on a site like Apartment Therapy or Daily Candy can equal thousands of views and hundreds of sales, but small blogs are helpful too. Any blog mention can help to single you out from the pack of shops on Etsy!
Cultivate your client base and treat your customers like you value them.
There are many tips for on-line selling. Everyone loves Todd’s art and the more people see his art, the sales increase. So, have a website and a Facebook fan page. List as many things as you can on Etsy. Take advantage of their search ads. It’s a minimal investment than can increase sales. Give great customer service before, during and after the sale. People want their items as quick as possible, so don’t delay shipping. Be honest and fair.
Bring the handmade experience home to each customer with love. Ever since I started, I always have added extra special touches to every package that goes out. It gives people the sense of feeling overwhelmed with joy as if their best friend send them something in the mail! Etsy is unique in a sense that there is no middle man! Goods go from seller to buyer and so should this unique handmade revolution. Whether it’s drawings on the outside of my packages, logo stickers, business cards, carefully packaging everything up, writing personal messages – it goes a long way and will bring people back wanting more !
I try to have godd clear descriptions for my items with good pictures show exactly what the item looks like.
Finding a niche helps narrow your focus and efforts on the things that you are interested in. It’s no fun working hours on end on things you don’t really enjoy. I’ve had a life-long love for dogs and I know that there are millions of people that have that same love. But what sets my art apart from many other dog artists, is that it combines a dog with an inspirational message – my niche!
For years I’ve collected inspirational and motivational quotes in a journal. Putting these two things together- dogs and inspirational messages – has been the catalyst to making the amount of sales I have within a few short years. There is no shortage of either adorable dogs or great messages. The more listings I made, the more pathways there were to my shops front door. Because of Etsy, I have been found by several companies whom I now have licensing contracts with and my art is now available not only on Etsy, but large online poster stores and gift shops throughout the US.
The very best thing you can do is to come up with a product that fills a need in the marketplace. Make something that you have a hard time finding, or something practical but in a way that no one else has done it before. And then make whatever it is so charming, darling, fabulous, and beautifully photographed that you will be noticed by bloggers, pinners, and treasury-makers.
To be honest, I didn’t really do any ‘market research’ for what I do. I paint and draw what appeals to my aesthetic, and it makes me extremely happy that people respond and quite often relate to my little curious characters. I think that subconsciously when I am creating something new, I want it to be something that I absolutely would love myself, and I am a firm believer that when you infuse your work with yourself, chances are someone else will love it too. That being said, it is a risk, but I feel it’s one worth taking, especially in creative endeavours. Especially in art, I feel, you are always taking a risk; your work is not an object that someone needs, and it’s not an object that has a specific use (such as, say, jewellery). Your customer has to want it for you to make the sale. And as with most artwork you can never appease everyone, there is always risk involved. What you can do to minimise the risk is know your niche. Know YOUR customer. You have to ask yourself “what kind of person am I selling to?” and then make sure every little detail is FOR that person. Be prepared to work really hard. I know everyone probably says this, but it couldn’t be more true. In a sense you have to dedicate yourself to what you do, and find a balance between that and your everyday life. You have to constantly push yourself, and you have to be patient and resilient. There will be times when you will doubt what you are doing, and this is a great opportunity for re-evaluation of your work, or of your strategy. Do not be afraid to change everything, but stay true to yourself.
Make sure you have a range of items, not just one or two. Fortunately I’m an illustrator so can use my images on many products. I’m constantly looking at what new products might be nice with the images on them, or if there are kinds of products that are popular and suit my style. On top of having fresh products and ideas, relist relist relist! You can just leave those items sitting waiting for views. Even with changes to the search algorithms I’ve found relisting to still be a strong tool for exposure in categories and searches.
I think it’s really important to show your customers that they’re buying from a real person not a faceless company. I always include a handwritten thank you note with each order, and make sure my customer service emails are always friendly. I also write about my work and my crafty life on my blog ( bugsandfishes.blogspot.com ) which helps show people the person behind the products 🙂
I have found that I have returning customers due to the unique perspective I bring to my product. I list vintage photos and there is plenty of competition in this field. I want to have a niche, and that would be that my photos would stand alone and each one would “speak” to the viewer and pull them in. The way I weed out the average items was to decide if it was something I truly “loved”, and when that photo presents itself I list it. Its pretty simple. Keep standards high, list, treat customers like they are actually in your store physically and you will be successful.
Always add more products or designs to your listings to keep customers interested in coming back to your shop. The more listings you have also increases being found in search.
I create products that are both fashionable and functional. By communicating the benefits of my products, buyers can see how my items will be helpful in their daily life. My products have been designed based on my own needs. My customers have appreciated that and found them very useful as well.
I think the thing that I appreciate most when I make a purchase is when the seller appreciates me as a customer. I remember the experience and go back again and again. I always try to remember this with my customers and express my gratitude for them and for their business. Everyone has a set amount of dollars to spend on extras and there are literally billions of products on the market to choose from. When a customer makes the choice to buy from me I feel like it is my responsibility to make sure they know how much it means to me and my family. Sometimes it is hard to make contact with each customer, but doing so as often as you can will make a difference.
Be true to who you are. Your work is original. Keep it that way. Potential buyers will appreciate that your products are unique and different from the rest of the marketplace. Add your own personal touch to each item you make and don’t forget the dash of sparkle! 🙂
Giving good customer service sounds pretty basic, but it is especially important for online businesses. Because you can’t meet your customer face to face, you’ll have to work even harder to establish trust.
Communication is the miracle solution to most problems. I have had angry customers become my most loyal fans simply by listening to and taking their concerns seriously. Get back to people when you say you will, even if it’s just to say I’ll need to get back to you later.
Bend over backwards to please your customers. Most people are honest. You may get taken advantage of a time or two, but it’s worth it, especially online where your reputation is everything. And besides, Karma will catch up to them eventually. 🙂
This is the KEY thing I learned in customer service in my cubicle days. YOU are in charge of the customers expectations. If you think you can get something shipped in two days, tell them three. If something goes wrong, you have breathing room, if you get it out in two days – voila’ – you’ve exceeded expectations! Write this phrase down and tape it to your forehead if need be: UNDER promise and OVER deliver.
Show good will and the vast majority of others will as well.
Best of luck in your business and all you do!
I have over 4000 sales and I have 100% positive feedback. I have zero negatives and 2 neutrals. This is a result of a very high level of customer service.
If we make a mistake we respond to the customers convos right away and apologize for the error we made, and thank them for letting us know and for giving us the chance to create the mistake. We make personalized monogrammed items and sometimes we do make an error we try hard to make every name perfect but we may type an extra i and not catch it. When we do we make a new one usually the same day and ship it that day. Most customers do understand that mistakes happen it is how you handle them and how you show the customer you appreciate their business.
We also spend lots of time answering convos to make sure the customer’s finished item has thread colors that match and will look good together. We are very patient with answering convo questions as this is how the customer can learn about the product they are ordering. We are an online shopping market place not a store where they can touch and feel the product. If your customer is happy with your level of service and the items you made they will come back and tell others. If they are not happy they will tell even more people and they will not be back or gift your products to their friends.
To do what you love and be patient, I don’t stress about my designs because I do what comes to mind. Be patient, not everyone will like your item/s, but that’s perfectly fine, the right buyer will come along. Also, make use of facebook, twitter and other networking sites.
The truth is that if I had to choose the #1 effective Etsy sales tip, it would be to display artistic photographs that clearly show your product in many detailed views. However, since I am guilty of taking my own photos, in not always the best lighting, and not always the best backdrop, I will go ahead and focus on the 2 things that I DO well:
One of the major tools that have boosted my Etsy sales is that I keep in close communication with my new and existing customers. I check my email as often as possible throughout the day, and I reply to requests as soon as I can, even if it means I have to tell the inquirer that I have to check with my vendors next time I shop for fabric. In addition to sending out shipping confirmations, I include a simple yet fun “Hair-How-To” instructions with every incoming order so that my customers can learn how to fix their hair in an up-dp just like I do in my listing photos.
Secondly, custom orders have helped me expand my store’s variety. Although it can initially be stressful when a customer requests an item that is not currently carried in my storefront (mostly due to the large amount of time it takes to make a brand new piece, sourcing new material, the modifications that follow, calculating a fair price for the amount of work, etc), usually, I am very pleased with the outcome and so are my customers. These new items then become permanent pieces in my store, and often they become best sellers. It not only allows me to exercise my creative muscles, but it is rewarding to know that a customer/friend is happy and now has something that was specially made for her.
Having a good description for my items was one of the most effective single thing for my shop besides taking good photos. There are lot of different opinions about the worth of a good description ranging from – you have to describe an item like you would describe it to a blind person to – people will not read the descriptions anyway. For me seeing an item and its description is very important. I want to know about it before I buy it . Why should I buy this and not that? Why should I buy from you ? A good description will def. help me in that decision , that and good photos.
It also shows me as a buyer that the person behind the shop took a lot of time and effort to tell me a little bit about it. Yes there are a lot of my customers that will not read my lengthy descriptions but there are also a lot that will and they might decide to buy from me because of it.
The best ways to have stellar Customer Service is to respond to emails quickly and ship your orders daily. Customers want quick answers to their questions! If they don’t get a quick answer from you, they will find another seller and you will lose the sale! Monitor your email hourly and try to respond to emails within a couple of hours. Especially if you are trying to build up a new business! It may mean that you are answering emails at midnight, but I’ve gotten some of my largest sales by responding at midnight! If you want to grow an internet business, you have to make yourself available to your customers as much as possible.
Ship your customer’s orders the next day. Or have very clear cut production/delivery times if you sell items that are made to order. Customers feel like you genuinely care about their order (and you should!) if you make their order a priority by shipping it as soon as possible. I have some wonderful repeat customers that appreciate they can count on me shipping either the next day or before the time frame I have posted.
It isn’t about you, it is about them. What will draw people to your shop? When writing item titles and descriptions in etsy, use terms that the general public will use to search for your items. For example, if you make pottery, most people are less concerned with your technique, or the cute name you gave it and more concerned with style, color, etc…. You can still talk about the technique, but do that later. Put the important stuff at the front. To make it easy, show one of your pieces to a non-artist friend, and ask her/him “If you wanted to buy something like this, what words would you type in Google to find it?” That will help you to shift your thinking when writing effective descriptions and titles.
As shops we start from almost nothing and grow one sale at a time. Headband Shoppe started in 2009 with just eight unique made-to-order items that I sold over and over again, but today has nearly five hundred items for sale. Trust me, this does not happen overnight – this takes time, patience, and the constant desire to create new unique products. Take every opportunity to design a new piece and grow your product line. Whenever a client approaches asking for a custom design, take a moment to photograph the final product and add it to the shop as an inspiration for future clients. Sale by sale, piece by piece the shop will grow. From 8 items to 30, from 30-50, from 50-100, and so on. The more items in the shop, the higher chance clients will have to find, love, and eventually buy from you.
Taking the time to thank each and every customer, no matter how busy I may be, is remarkably valuable for my business. I am acknowledging a new order, thanking someone for purchasing a handmade product and opening up the lines of communication. Great care is taken in creating each piece of jewelry and I believe just as much care should be taken with your customer.
My business has evolved greatly by listening to what my target market wants and needs, and do custom work to make whatever a customer wants for their organizer to work best for them! I also put an emphasis on high quality materials and well made product, which will actually last for the years of hard use a coupon organizer can get! Referral business is huge for me!
I would say to take care of your customers, as they always take care of you. Also, when thinking of new ideas, ask them first, they love to share input. I have some wonderful customers, and they keep coming back. So grateful!
If you truly love what you do, your passion will come across to buyers in your products. Of course, a great photo will always draw a buyer in, but the difference between a browse and a sale is that connection that the buyer will feel when something is made with love.
People come to Etsy for top notch customer service and my biggest tip is to deliver just that. I do this by replying to emails quickly, having a comprehensive policy page and offering custom work with my clients if requested. You never want customers to be unhappy with your merchandise that’s why following up on orders and feedback is vital for your brand. My advice is to be friendly, honest and clear when providing customer service online.
When I first started my Etsy shop, I devoured everything I could in the forums. There’s a wealth of information available with a few clicks. I don’t frequent the forums as much as I used to, but I try and take note what successful shop owners are saying and adapt that for my shop.
Etsy is a crowded marketplace, so potential customers look at hundreds of images when scouring the site for products to buy. But the audience is huge so it is worth being a part of the community. We have found that our most unique creations stand out the best. But they must also be compelling. Every image we use has a story, and we tell that story in our listing. It’s easier said than done, but its worth stepping back and asking yourself if your creation is going to stand out from the pack.
I started out my shop with my prices really low, basically only covering my material cost. I raised them slightly a couple times but after meeting with some admins at Etsy they told me I needed to double my prices because I was basically selling my products at the same price that you could purchase them in a dept store. I had already had a bunch of loyal repeat customers and I thought it was going to kill my business but I just gridded my teeth, trusted their advice, and double my prices. I lost a few customers in the price increase but I gained twice as many new customers. Some times when your prices are too low customers assume that your product is low quality as well and skip over your product for your competitions slightly more expensive item. I have also found that since my price increase I don’t have as many nit-picky customers, I feel my work in more appreciated.
I have products that range from $25-$120 I mostly sell items that fall in middle. I found that my more expensive and unusual items attracted people into my store but they mostly ordered items that fell in that middle range.
I am still bringing in the same amount of money but now I only have to do half as much work. Before I was sewing all day and my profits were ate up by hiring people to help me keep up with the demand. Now I can keep up with orders doing almost all of the labor.
The moral of the story is if you can get a product similar to yours in a box store than your price should be twice as much. People will spend a lot more money if they know it is going an artisan and not a huge company.
I think one of the most important keys to success on Etsy is to do what you love. You need to have passion and drive because selling on Etsy is a lot of work. If you are doing something you love the hard work is a joy not a burden. Find your passion before you attempt to open a shop on Etsy.
Of course, taking clean and crisp photos that allow your product to shine is key, but, I believe retail success has more to do with selling the experience. When you thumb through a catalog like Pottery Barn, for instance, you’re not buying their products, you’re buying what you hope will be a positive reflection of who you are. To sell the experience you have to evoke all of the senses. Photography offers a fantastic visual experience while clever names and descriptions create the feeling. On Etsy, brand recognition is huge too. Etsy has over 800,000 sellers. Your brand has to stand out.
106. Personal service and interaction with customers It means more to me to have returning customers who feel valued than lots of sales from people who never come back. My customers appreciate it when they receive personal communication from me and it pays off in loyalty. Many of my buyers have become friends, even though we have not met face to face.
I opened my etsy store in 2009 and I believe that my success is that I strive to always be honest with my customers, from the description of the item to the timeline of when their item will be shipped. I strongly believe in taking time to present great photos. I believe your photos can make you or break you. I also believe that you should list an item at least 2-5 times a day. The more I list, the more I sell.
Make and sell quality products first. Always imagine yourself as the customer, and sell products that you will buy if you were the customer. Justify your products with good looking photos. Photos appeal always. Finally, jump on the social networking wagon and take full advantage of the possible viral effect in sharing your work to the world.
Think like a shopper…what does he/she need to know to make an informed buying decision? List it all; materials, dimensions (metric and imperial), colour, texture, size, care instructions, method of construction, etc. Tell a cute story if you want, but be sure to include the important info too. And remember to proofread! An excellent description and great photos allow your customer to “touch” the item right through the screen, and feel confident they know exactly what they are buying.
I feel strongly that if you love what you make and sell what you love, it will sell. I started making and selling baby wrap carriers and nursing covers in 2007. I LOVED my baby wrap and nursing cover and made them for all of my friends that loved them too. 5 years later I have sold over 11,000 items Worldwide. Bottom line LOVE what you do!
Dont stop creating and dont take failures personally!
Etsy is a unique and wonderful place to shop! To really stand out and bring people in to your shop your photos and descriptions have to be great. I always take several photos of my items and include a close up. Take them in natural light and use a photo editing software to help you get the best results. Your description should include things like size, texture, color, weight, dimensions and any custom options available. Your images and descriptions are all your customer have to go by so make sure they know everything about your item that makes it special!
Fill your shop with options! Buyers are always on the hunt for something they can make their own. If you offer items in multiple colors, fabrics, textures…the buyer is more likely to find something that suits them, and you are more likely to make a sale.
My sales and views are dramatically have changed after started using models for my items at my Etsy store, I sell mainly clothing. Most people like it and some don’t, but I started tp receive better revives and ultimately more sales. People want to see how does your item will look on a person. Plus it’s great for networking and /or creating a “face” for your line of work. You can also help the model to get recognition, not to mention she can help you promote too. everybody wins:) Please hook-up your models with some discount of freebies:)
If you’re willing to invest a lot of time and energy into making something that you really care about, the audience will find you.
1. Send out only your BEST work! No if’s, ands, or buts. 2. Take great pictures. I take my pictures outdoors in the natural light. Pictures should be sharp and showcase the product. Shoot it from different angles so that people won’t have to guess what the back or side looks like. Develop a style that people will come to recognize. 3. Offer the best customer service! Treat your customers in the fashion you would want to be treated. Personally acknowledge the sale as soon as possible. Package your item neatly and attractively. It costs me 5-10 cents for a sheet of tissue, a carefully cut bit of wrapping paper, and a piece of ribbon or baker’s twine. SHIP IT FAST! Offer a generous return policy. Buyer’s are more apt to buy from a shop if they know they can return it if it doesn’t work out.
Our unique and daring designs can often be worn many ways, and we find it best to present a variety of beautiful and engaging photos to the customer so that they can get an idea of how to best wear the clothes.
Etsy is such a great place to buy and sell and it allowed me, a stay at home mom who started making baby books out of her spare bedroom, to be as big of an online presence as a major album company. I would take the time to invest in your business presence. I am a graphic designer, so a good logo, packaging, and personal touches really go a long way. Etsy sellers want personal. People usually come to Etsy because they couldn’t find anything in the stores that fit their needs (although Etsy has grown so much that it is now the go-to shopping stop for many. Which is awesome!), but take the time to write a thank you note, wrap it with divine twine, use cute packaging tape… little details that set you apart from others. It will help you continue to enjoy the process of having a business and show your customers that they matter to you. Win – win!
It’s truly two things; Follow through and be consistent. Too often I have friends and acquaints, that have great talents and ideas that wants to have a successful Etsy store. But never follow through, and ultimately never get their dream. I truly try to live my life off this ONE quote: “Most of what you obtain in life will be because of your discipline. Discipline is perhaps more important than ability.” By Dr. Christine M. Darden. I always try to remember this if and when I get discouraged, looking at all this amazing talent on Etsy and not feeling worthy. My second most effective tool; Go above and beyond for all customers, no matter what. They are truly everything. I want everyone to feel special and cared for.
Through years and years of selling online I have learned that one thing brings in more sales than any other. That is a mind full of gratitude. Being thankful for what you have right now, right here today, brings more sales than you can handle. Everyone knows how to use this, just most use it in the opposite. Some people know how to do it very well in fact and they don’t even know it. They think about debt and all the things that are rotten in their lives and they really feel how that feels and they tell everyone all about it. What they need to do and the trick is to turn it all around, they need to be thinking about what they do want and be feeling that and telling everyone they know all about that instead. It is the feeling of being thankful and going inside and being grateful that brings in the sales. Be grateful, smile and have fun and the sales will come. The hardest part is learning to smile and be happy during the down times, if you can do that, and you can, you will succeed in everything!
Dont try to copy the next hottest selling trend… the result is an oversatured product… on etsy that is not only not unique but will eventually pass away and become overdone. Stick with your ” true” talents.. be honest with yourself…. what are you passionate about? what do you enjoy making… ? what would you do if money wasnt the end result? if you do what you love.. it will translate into your product.
When you are using many social media venues to market your items it is very important to make sure they are visually cohesive. Keeping the same colors and graphics style for your Facebook page, Twitter, Blog, and Etsy shop lets the customer know you care about your image and care even more about your products. Add to that some great product packaging & a cute shipping box and your customer will be sweetly surprised when your item arrives at their door.
Effective time managing, you customer will not wait until you wake up at 12 o’clock in the afternoon.
Get your shop out there in any way possible, try doing local art/craft shows, buy ads on small but popular blogs, hand out business cards or little freebies. I’ve also done some giveways on blogs, where you donate an item, they write a review on your shop and then give it away to the readers.
Above all else, it’s important that you love what you do. I have a full-time teaching job and I run two successful Etsy shops and if I did not love it, I could never juggle it all. When you love your craft, that love will always show in your product. Having an Etsy shop (or two or three) involves a tremendous amount of work and it makes all the difference that I am passionate about knitting and crocheting. There is nothing I love to do more and it definitely motivates me. Before you open your first shop, be sure to carefully choose your craft. When you love and believe in your product, creating and curating your items and developing your brand will be fun!
First impressions are everything right? Draw their attention visually. Take clear pictures and try to make each item stand out individually. If you have a similar item, shot the same way, with the same background, it can be very boring. Try some shots of the whole item and others with an artsy close up. Second, have something to say. After you catch their eye you have to live up to your interesting appearance. Not everyone is good at “telling stories” about their work. If this is hard for you, or you have too many items to keep up with, try describing your item in detail. Pretend the person can’t see the photos and needs the item described to them. Is your item soft, textured, stretchy, matte? If its clothing, what could they wear it with to make it look even better? And lastly, show them that you care about them. Like friendship, business is give and take. Appreciate every sale like its your first and don’t be afraid to show it. Thank them, offer a shipping date, and shipping details (delivery time, tracking, etc), and let them know you are available if they should have any questions. The worst feeling for an online buyer is that the seller “took their money and ran”. You don’t have to break policies or stay attached to your computer, but you should make them feel like you want them to come back.
For my business I see a lot of returning customers, having great customer service is key to making them feel appreciated for their loyalty. Always thank your customers whether it’s their first order or their 30th. Usually what you’ll see is that your loyal customers will spread the word of your products and service – it’s the best kind of free promotion that you can get. A simple thank you note included with their order speaks volumes!
With a site like etsy, where there are thousands of listings posted every hour, it is key to relist items continually to be always be fresh in the search engines. Once you list an item, it is only on the front page for a few minutes, and within a few hours it is lost in the abyss of the thousands of etsy listings. At ellembee, we relist 5 times a day. At 20 cents each, it’s a minor investment to keep your items fresh and in the eyes of the buyers. It’s simple to do, just go to an item you’ve already sold once before in your shop and ‘deactivate the listing’. Then go to your ‘sold items’ and find the last time you sold that item. Click on it, and then hit ‘copy’. Voila! Your item is now at the top of the search engines for all to see, and it only cost you 20 cents!
I believe that great imagery..clean, simple and clear..generates the original interest. I have found over the years, the key is to keep repeat business coming back for more and more. I bend over backwards to make my customers feel comfortable and happy with their treehouse purchases. These customers are fabulous marketing tools..they love you and your product, so they talk it up!! In turn, you get to work with people who are wonderful, because they are happy!!! so simple.
A large part of my etsy sales are from repeat buyers. I always wrap my products neatly in tissue paper, include an I’m Your Present postcard with a handwritten thank you note on the back and some extra ‘freebies’- small items like stickers, candy and stud earrings I buy wholesale and put onto backings I designed. Customers always seem to appreciate this small touch and it makes them feel like they are opening a present! I also send 10% off coupons with orders to new customers to encourage them to come shop again.
Treat every client how you dream every business should treat clients. The customer is always right even when you feel they are wrong. If a client is unhappy do everything in your power to correct it. Do not ever respond to a client in an unprofessional manner. Good customer service sometimes means refunding custom made items or remaking items. Making customs items with love is an emotional process. Refunds are a part of business no matter how much it hurts your feelings or cash flow, leaving a client feeling stuck with something the want to return makes them feel ripped off. An unhappy person is way more likely to tell the world than a happy one.
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Technology / 22 September 2000, 07:51am /
Washington - Romantic love may be ageless, but the asteroid Eros may be older than Earth.
The asteroid named for the Greek god of erotic love is probably one of the most primitive bodies in our solar system, scientists reported on Thursday, and could give astronomers clues to how Earth and other rocky planets formed.
Using instruments aboard the unstaffed NEAR spacecraft, researchers determined that asteroid Eros was probably about 4.55 billion years old. Earth is about 4.50 billion years old. Their findings were reported in the current edition of the journal Science.
The scientists also reported that Eros was a solid rock, rather than a pile of space rubble, as some asteroids are.
That knowledge is useful to those who track asteroids and seek to avoid any Earthly collision with a huge space rock, according to Andrew Cheng, the project scientist of the NEAR mission.
"The question of whether asteroids are solid or loose is very important if you ever want to push an asteroid aside so it won't hit the Earth," Cheng said.
Eros is so close to Earth - in cosmic terms - that the NEAR craft, which stands for Near Earth Asteroid Rendezvous, has flown out to meet it and has been circling it since Valentine's Day, snapping pictures daily.
Close in this case is a relative term: at the closest, Eros is about 13 million km away.
Cheng said the spacecraft was due to descend to the surface of Eros next February, continuing to make images as it drops.
The space mission has had a romantic twist from its beginning, and that is set to continue. Astronomers working on the project have proposed that the largest crater on the peanut-shaped rock be named Psyche - the mortal love of Eros - according to mythology.
"It seemed appropriate to name it after the woman he loved," Cheng said. - Reuters
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