As American consumers increasingly long for a personal, local touch in the goods we buy, the craft industry seems to be booming. Have you ever dreamed of quitting your 9-to-5 job and starting a career selling handmade crafts? Or wondered whether selling goods at craft fairs would be a lucrative side hustle? Here’s what you should know about the economics of craft fairs, from how much it costs to participate to how much you stand to earn.
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You may have heard that in the case of craft beer, what’s marketed as “craft” is sometimes owned and produced by big corporate conglomerates. The same can be said for some of the items sold at craft fairs. If you head to a holiday craft fair in your area, particularly one that casts a wide net for vendors, you may be seeing mass-produced items. But in theory, a craft fair should have vendors selling items they made themselves, by hand. One reason to go to a craft fair is to “shop small” and support local businesses.
As a craftsperson, you’ll generally have to pay for the privilege of selling your wares at a craft fair. The price you’ll pay for a booth or table at a craft fair will depend on several factors: the size of the fair, the prestige, the length of the fair and the perks involved.
For example, an established three-day fair that draws a huge crowd and engages in a lot of promotion and advertising will charge vendors more than a small, local event held in a parking lot or church basement. According to Entrepreneur.com, booth space at a craft fair typically costs between $200 and $300. Some fairs also charge a percentage of your sales.
Craft fairs come in two basic forms: juried and non-juried. Vendors who want to sell their crafts at a juried show have to apply for the privilege. Sometimes there is an application fee. Juried shows also charge higher booth fees. However, because they’re likely to attract customers with more to spend, the financial outlay involved in selling at a juried show is generally considered worthwhile.
The booth fee won’t be the only fair-related expense you have to pay for. In some cases you’ll have to provide your own table and chairs, though these are often included. To attract visitors to your booth you’ll probably want to have more than just a table and the goods you’re selling. You may want to have a nice tablecloth, some cookies and lemonade or other enticements. It’s a good idea to pay for a sign and business cards to promote your business.
You can save money by bringing your own food but you still might end up succumbing to temptation and spending money at the craft fair yourself. Another expense that may pay off is some sort of give-away, whether it’s a free sample or mini product with purchase, or a larger item that’s raffled off at the end of the fair.
Let’s say you’re a crafter who decides to take the plunge and spend $200 for a booth or table at a craft fair. Your costs don’t end there. You likely have to travel to the craft fair by plane, train, car or public transit. You may also have to pay for luggage or shipping.
Want to get a credit card reader so your customers can pay with a credit card? You’ll have to pay for that, too. Square, which lets you use your smartphone as a card reader, charges a 2.75% swipe fee. Intuit charges the same percentage. Paypal and Shopify both charge swipe fees of 2.7%. All of these services charge a higher percentage for payments you enter manually.
Then there’s the cost of the materials you use to make your wares. If your personal talent is making wallets out of old tires or picture frames out of salvaged wood, your costs will be fairly low. But if you make artisan jewelry out of gold and diamonds, you’re going to need to shell out a lot more for materials. Whatever their materials costs, many makers double, triple or quadruple their costs to determine the price they’ll charge customers.
Those with the highest costs generally charge the highest prices, which means they need to sell fewer items to make a craft fair an economics success. If your goal is to make $2,000 at a craft fair and the average price of your goods is $20, you’ll have a different approach than someone whose average price is $200.
For some vendors, customer volume is key to success, while for others it’s a question of finding a good match with a handful of customers who have more to spend. That’s why it’s important to do your research before you apply to sell at a craft fair. You want to make sure the crowd that attends is a good fit for your merchandise.
In fact, one successful jewelry artist wrote in an essay about why she stopped doing craft fairs that the fairs weren’t a good fit for her business model. Because her materials were more expensive, her prices were higher and craft fair attendees weren’t willing to spend that much. As a consequence, she was paying to attend craft fairs and not making a profit.
For folks with high materials costs, selling online may make more sense than attending a lot of craft fairs. On the other hand, there are high-end craft fairs where a maker with high prices could do well. And selling at a craft fair could provide valuable marketing that would translate into greater online sales.
According to the Bureau of Labor Statistics, median weekly earnings in the U.S. were $803 in the third quarter of 2015. Let’s say you want to do a little better than that and earn $900 per week. At 50 weeks of work, you’ll earn $45,000 per year. You won’t be flying first class but you’ll have a solid income.
In craft circles, there’s a lot of talk about the “7x rule.” According to this rule, makers should aim to sell 7 times what they pay for the booth fee at a craft fair. So, if you go to a craft fair that has a $200 booth fee, you’ll want to sell at least $1,400 worth of merchandise. 45,000/1,400 = 32.14. Does that mean you’ll have to attend 32 craft fairs per year to meet your income goal? Not exactly, because you’ll still have to cover your costs. You either need to make more money or attend more craft fairs.
When you run the numbers, you can see why it’s pretty rare to make an income from craft fairs alone. If you already have a part- or full-time job and do, say, five craft fairs each year as a side hustle, you could rake in $7,000 ($1,400 x 5) in revenue. That’s a respectable side hustle for five weekends of work, plus the hours you spend making your merchandise. Or, you could supplement your craft fair income by selling your wares in a brick-and-mortar or online shop.
Here’s a 2012 quote from an Etsy forum titled “Craft Fairs… it’s a living! Average income from craft fairs.” It shows how difficult it can be to make a living solely from the income made at craft fairs:
“Usually about 10x my booth fee is a pretty profitable show for us. We take what we make and subtract about a third of it for materials, then subtract our expenses for the show (booth fee, gas, meals, possible motel?) and if we have a couple hundred dollars after that we’re good. Of course if you broke it down to hourly pay for two of us, including time to create, prepare, set up, sell, take down, drive to and from, our hourly wage is not too good.”
The income you make at a craft fair is income you’ll have to declare to Uncle Sam when it comes time to pay your income taxes. For starters, you’ll need to obtain a tax ID number for your small business, which may involve registering with the state where you’ll be selling your wares. If you don’t have a business you’ll declare your craft fair income on your personal income tax returns.
Depending on where the craft fair is located, you may need special paperwork or permits to sell, too. Each time you apply to sell at a craft fair it’s a good idea to ask the team running the fair if there are special licenses or permits you’ll need as a vendor. You should also ask if there will be someone on hand to collect local sales taxes at the close of the event.
In some states, there is a floor for collecting sales tax, which means you might not need to collect the tax if your sales are small. The rules concerning local and state sales tax can be complicated, but it’s important to comply with all relevant tax law. For more details on tax compliance for craft fair vendors, check out this page from the U.S. Small Business Administration. With mobile services like Square and Paypal, you can enter your tax settings before you start swiping payments.
Anyone interested in selling at a craft fair can head to festivalnet.com or thecraftsfaironline.com. Both are sites that aggregate listings for craft fairs around the country. Unless you have an impeccable record of picking the perfect craft fairs for your work and racking up sales, you may decide to think of craft fairs as a complement to other income sources. One other income source could be your day job. Or, if you want to devote yourself to your craft full-time, you can complement craft fair revenue with sales in galleries and online.
If you decide to become a a small business owner, you may need an advisor who specializes in taxes or one who specializes in another area. A matching tool like SmartAsset’s can help you find an advisor to work with to meet your needs. First you’ll answer a series of questions about your situation and your goals. Then the program narrows down thousands of advisors to up to three who meet your needs and are in your area. You can then read their profiles to learn more about them, interview them on the phone or in person and choose who to work with in the future. This allows you to find a good fit while doing much of the hard work for you.
Photo credit: © iStock.com/PeopleImages, © iStock.com/joste_dj, © iStock.com/carterdayne
Are you doing a craft fair for the first time? Wondering what to bring to a craft fair? You are not the only new designer maker worried if you have forgotten something!
In the last 25 years I have been involved with a wide variety of craft shows such as the Chelsea Crafts Show organised by the UK Crafts Council, Made London,Top Drawer, and many others and I have helped 100s of new and more established makers getting ready for shows through providing workshops and online training.
Every time I have been involved with organising a craft fair there are makers who will forget something crucial during the set up, or worry in advance about what to bring to a craft fair, and what to leave home.
So this post is for all of you who want to have less stress to get ready for your craft fair.
TOP TIP: Print this post off and use it as a handy ticking-off list when you are ready to pack your bags for your craft show, so that you don’t miss anything out.
visitors at the Great Northern Contemporary Craft Fair
1. Your products
Of course: your products are the first thing you need to bring to a craft fair!
But think about it for a minute: What will you really be exhibiting, promoting and selling?
Your products, your services and skills, or your brand?
Can you create collections of your products that work well together?
If you don’t know how much stock to take click here.
2. Display material
How will you be attracting potential clients to your stand?
What is the first impression you want to give? Will your stand look like a white, minimal gallery space with title labels? Or more like a bohemian shop full of colourful products?
An attractive visual display will make all the difference at a very busy show. Make sure that your display reflects your brand values, and add some personality to standout.
Add a splash of colour. Wall paper, felt or a thin sheet of metal can often work well, as often you aren’t allowed to paint the exhibition shell scheme.
Add large images to attract potential clients – especially if you have got small work such as jewellery. Images of your local area can work very well too. I have seen some great Scottish landscapes for example promoting the work of Scottish textile artists and jewellers.
Consider if visitors will be able to touch your work or does it need more protection? Think about professional plinths, showcases cabinets and shelves (Don’t forget the showcase keys … you won’t be the first jeweller who locks themselves out …).
Consider how an antique set of drawers, a blue hand-painted console or a white IKEA shelf add very different personalities to your brand.
Think about the measurements and weight of your display – vital to get the display in and out of your car or van, but also to get them up many dark and small staircases in old Victorian venues! And will you be able to re-use your display again?
Also think about how your display can help you to keep your stand looking tidy, by keeping any additional stock, promotional materials and your handbag out of the way.
3. Furniture to sit on
How will you be standing up all the time? Although I do think it looks much better if you are standing when visitors come to your stand, you might have health issues and standing on your feet for hours on end might not be what you are used to.
Are you able to lean against your display or a wall? Or would you be able to have a high stool? Or could you create a little sitting area for yourself and potential clients?
4. Styling materials
Can you add a bit more personality to your stand and create a space that you and your clients love to spend time in?
Can you use different senses? Think about a small plate of peppermints, a fresh cup of coffee with some amazingly decorated cupcakes, a vase with the right type of flowers for your brand and the season, or the mulled wine been given out at many Christmas Open Studio events (the latter not a big hit for me personally!).
5. Photographic displays & video
Using professional images can really help to attract the right clients to your stand.
If you use the same images on your stand as you use on your website or social media then it will help potential clients remind themselves of your brand. Very powerful!
If you are a jeweller with very small work then large images can attract people to your stand.
Stylish images can also show your craft products in use and add a lot more ‘emotion’ and feeling to your work and stand e.g. think about scarves or bags being worn, or ceramic or wooden bowls or platters with a wonderful display of food.
Images of your studio, work environment or creative process can also add a lot more connection to your brand and display, and make it very clear that your work is indeed handmade by yourself! Adding images of your local environment can attract people who recognise your location and is often a good starting point for a conversation.
Often signage is provided but you might want to stand out with your logo on a colourful background.
You can use a banner, but more stylish options are logos in wood or acrylic that you can re-use or get a vinyl sticker made.
7. Paperwork to get you in
Most shows have specific times for setting up and often you will need to show exhibitor identification to be allowed to park or to get into the venue. Bring your exhibitor & helper passes, and vehicle displays to the setting up day to ensure that you can get in to your craft fair without any problems.
How will you get your work and display to your stand? Often there is limited parking space available, so make sure that you have got a trolley or something similar to help you. Check in advance if there are additional helpers at hand to get your products and display in to the venue as soon as possible.
Check in advance with your craft fair organisers to see what is allowed in terms of drilling, painting etc.
Don’t forget to bring your electric screwdriver (plus batteries), extra electricity sockets and extension leads, nails and screws, S-hooks etc. Potentially bring a ladder too. Also think about any potential emergencies, and bring Blue Tack, heavy duty double sticky tape, and safety pins.
10. Cleaning materials
Especially if you are showing glass, silver, mirrors and jewellery (in glass cabinets!) then don’t forget to bring cleaning materials and a fresh cloth.
Woven Oak price label – picture by Yeshen Venema
1. Promotional materials
Will you be handing out personally your post cards or business cards or leaving them out for visitors to take?
Display any press cuttings to show your credibility and to start a conversation.
It is also increasingly common to show your portfolio, video or website on a tablet or computer, which can start conversations about your work and practice. This can also be useful to show previous projects and commissions you have worked on, or to explain your creative process in more detail.
And if your potential client would like THAT piece, but in another colour or size then you can always show it to them on your online shop and get a sale that way!
Will you have a visual price list or individual prices on each craft product, or both? Find out here how to create a great visual price list or line sheet.
Don’t forget to bring red dot stickers to a craft fair to show that you have sold a craft piece (especially if pieces can’t be sold from the stand immediately).
Have a calculator handy too in case your client purchases more than one item.
3. Mailing list or comments book
Not everybody who attends your craft fair and shows interest in your work will be immediately interested in buying from you, so it is crucial that you develop a contact list or database. If you create a simple mailing list signup sheet or comments book then you can add these to your mailing list.
You also might like to provide a stapler for professional contacts to staple their business cards into your book.
With the new GDPR regulations it’s very important to ensure that you got permission from people to add them to your mailing list and you must keep the proof that they gave you permission. Instead you could ask them to sign up online at your stand, because if you use a reliable email management system such as Mailchimp then this will all be done automatically.
4. Extra signs (for photography, social media & commissioning)
Do you hate it when people photograph your work? Worried that they might steal your ideas? Then display a sign with ‘Please ask before taking any pictures’.
Many visitors now take pictures on their phones and spread them via social media, without naming you as the source. If you are worried about this or people stealing your ideas then consider becoming a member of ACID (Anti-Copying in Design) who provide a yellow sign to their members to display at (trade) events.
Or maybe you don’t mind people photographing your work, as long as they share your social media details? Then communicate your social media details clearly on your stand.
And if you do provide commissions or are looking for agents, then do let visitors know about that too. You might be surprised that many craft fair visitors are not aware of this option!
5. Getting paid
How will you accept payment? It’s now very easy to get direct online payments with a credit card reader (talk to your bank or shop around, a lot has changed in this area in the last two years!). If you are selling with PayPal then you can check out their card reader here.
It is still important to have a cash box (or keep your money in a purse closer to you), but ensure that you have enough spare cash if you don’t want to miss out on any sales. It’s not very common anymore to take cheques!
It is a legal requirement in the UK to ensure that you have individual receipts of any payments so make sure that you have a receipt book. If you use an electronic reader for contactless payments, such as I-Zettle, then this will be done automatically for you. In the case of cash payments you will need to have a (rather old fashioned!) duplicate book so that you can give one copy to your client and keep the other one for your records. It is a great opportunity to ask your new client for their address or email then you can add them to your database too!
6. Taking it home safely (and beautifully)
Very often people buy gifts at craft fairs, so make sure that you have wrapping material available, including bubble wrap, a nice paper or branded bag or small (jewellery) packaging too.
If they are buying a present then they want to see how the packaging looks like too.
Maybe have a label with your logo and contact details on too? Don’t forget to bring sticky tape and scissors to a craft fair.
7. Creative supplies
Sometimes craft fairs can get a little quiet …
Take advantage of this downtime to catch up with some creative work!
And often visitors love it when you are making at your stand, so it’s a great conversation starter too.
8. General stationery & beyond
Have some spare VIP tickets or invites available in case that important client or fabulous friend forgot theirs and is waiting outside.
Don’t forget to bring pens (to write down notes on the back of your new business cards or to write down the specific queries to follow up after the show), staples, paperclips, Blue Tack, red dots, and a calculator.
If you are selling jewellery or scarves to wear then bring a mirror too.
9. Your personal survival kit
Have a little box ready with your own emergency supplies of aspirin, lip balm, extra tights, plasters (for those irritating paper cuts and blisters!), hand cream, breath mints (!), perfume, hairspray and hairbrush.
Sometimes there are special award events so you might like to have some extra ‘dressing up’ clothes and make up available too (just in case you are a winner!).
Don’t forget to bring your phone charger and laptop cables …
Somehow many craft fairs are often either too hot or too cold … so bring layers of clothes with you and some extra shoes too.
If you are doing a craft fair outside then do prepare for the worse … rain, snow or the heat can all be conquered much easier if you are prepared with the right clothes and to protect your crafts, visitors and stand.
Bring some additional healthy snacks, fruit and drinks – as the queues might be very long and food can often be expensive at craft fairs. And if you are outside then do bring a thermos can of your favourite coffee too!
What to bring to a craft fair? Have I forgotten anything? Do let us know in the comments box below.
Do the makers selling goods at these craft fairs make a living? why it's important to do your research before you apply to sell at a craft fair.
Craft fairs are great for getting your art out there locally! They can also be amazing for your business. The potential for sales is high. If you make handmade items I encourage you to at least try a craft fair once in your life! They can be a lot of fun and a great way to meet like-minded people. If your interested/ going to participate in a craft fair your going to love these tips from experienced craft fair go-ers!
Don’t forget to go check out all the lovely artists artwork and tell them how inspiring they are!!! If you found this post helpful please share it and follow me on my social media’s to stay updated on new posts! If you have any craft fair tips, experinces, or questions I would love to hear from you! Tag @happilyevercrafty and #happilyevercrafting on Instagram to share your craft fair pics and have them shared! Good luck and happy crafting!
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4. Make it easy for customers to buy from you.
On the day of the show, make the customer experience as easy as possible, while ensuring that your products are the center of attention. Design a booth layout that looks inviting to customers by showcasing a bestseller directly at eye level. Make payment easy, too, whether this means you get a credit card reader or have change ready. List prices by your products so that customers don’t have to ask. Since my stamps required some explanation, I had a few signs with instructions listed and a small stamp station where people could try out the stamps. It was a Christmas craft show, so I let customers stamp their own free gift tags. A lot of people ended up buying my stamps after seeing how easy they were to use.
5. Have fun: Smile, chat, and market yourself!
As a classic introvert, the most exhausting thing (in the best way) about that first craft show was smiling and chatting with strangers all day. I was constantly demoing the stamps and answering the same questions (no, I did not invent these, though I wish I had, and yes, they are reusable). But I was excited that people were curious about my products.
Remember, this is a great opportunity to talk to prospective customers — especially your target market. (You’ll know them by the sparkle in their eyes when they pass your booth.) Ask them what other products they’re interested in, what they do, and what they’ll use your products for. Use this as an opportunity to invite people to sign up for your mailing list, too — your best future online customer might just be in front of you!
Preparing for a craft fair takes a lot of time and energy, but there are a ton of resources online that can help guide the way. I think the best ones are personal blog entries from small business owners about their experience. Also, organizers behind the annual Renegade Craft Fair have a great archive of posts for vendors, and CreativeLive has a good class for people getting ready to join shows. I also love browsing through booth ideas on Pinterest and asking other creatives for advice.
If you’ve always wanted to try designing physical products or are looking to start an online business, a craft show is, by far, the best way to test products and get invaluable feedback. Go for it, and get your products out there!
Christine Herrin is one of Adobe’s Creative Residents. Find out more about her and the Creative Residency.
This may be due to a pull in demand either from a market frenzy for your craft or a increase in demand for seasonal goods. If you do have items that can sell for.
Many artisans become entrepreneurs by accident. Your handmade holiday gifts somehow become a side hustle (or full-time gig), and you find yourself making extra cash creating something you love.
Of course, creating the product – whether it be handmade soaps or award-winning honey – is the fun part. It's the business side of things that can stop some makers in their tracks.
You may be asking yourself, "How do I get my crafts noticed and start making sales?"
One of the best places to network and build sales is by attending craft fairs and artisan markets. Not only do these events offer the opportunity to connect with people in your community, they also provide the chance to showcase your artsy creations in real life.
But it's not just about showing off – it's about getting sales.
Then the question becomes: How do you make sales and ensure success once your booth is set up?
We teamed up with Crystal Randolph, owner and artisan behind The Burning Wic – a hand-poured, natural candle company. Crystal is a regular at craft fairs in her city and shares her top tips below to help you succeed at craft fairs and festivals.
They key is to drive people to your area. You can have an amazing product but shoppers won't realize this until you hook them into your booth.
"I set up my booth at home days before an event," says Crystal. "I like to look at my layout and ensure it attracts buyers."
Ensure the decor is on brand and helps tell your craft business' story. Ultimately, this will make your booth inviting and drive people from the aisles to your stand.
"Sometimes I like to display fall decor in Autumn," says Crystal, "or brighten it up in the spring and summer months."
Adding some personality with your decorations can also help attendees make a connection with your company/products.
Consider making your area interactive – people like to touch, feel, and sample (when applicable). Open the possibility for potential customers to fall in love with your product.
If you make soaps, for example, offer a little station where people can smell and test them. If you design necklaces or unique hats, set up an area with a nice mirror where people can try them on.
Additionally, you can offer in-booth games and giveaways to encourage people to walk over. Everyone likes free stuff and a fun activity.
If you have a solid understanding of your target demographic, appeal to their tastes. Playing music in the background, if allowed, can go a long way. It helps set a mood and gives your area a mini-store, "pop-up shop" feel.
Ask attendees to use your hashtag, tag your business on social media, or sign up for your email list, too. These are easy, engaging ways to draw people in.
Presentation is extremely important and it's super simple to give your craft products a professional appeal.
Branded labels that include your logo and product details go a long way. It helps show that you take your craft business seriously and take the time to pay attention to details.
"I've had people ask me if I'm a distributor because my products have such a high-quality look," says Randolph of her soy candles. "I take that as a compliment as they're usually shocked to find out I'm home-based."
OnlineLabels.com offers hundreds of labels for all kinds of goods. Used in conjunction with their free design program, Maestro Label Designer, you can create professional-looking products yourself.
If you create a range of products in different sizes or scents, tent cards can come in handy. Use them to help customers identify all you have to offer. They can help distinguish pricing tiers, too.
These little details go a long way, and people will remember and likely buy from you again.
Offering discounts to event attendees not only entices them to make a purchase during the event, but can also help turn them into a repeat buyer.
"People buy more if they're getting a deal," says Randolph. "They feel appreciated and it helps create returning customers."
You could opt for a percent-off discount or BOGO-style promo during the event. Another strategy is to include a coupon off their next purchase. You can even create custom business cards or packaging inserts with the offer details on the back.
Try including freebies with a purchase – whether it's a trial version of your product, something you over-produced, or simply an item that was low-cost for you to produce.
"I give my first-time customers a discount card to use for their next purchase," explains Randolph. "I also throw in free samples of the aroma beads and wax melts."
This is your business' first impression to dozens of consumers. Make sure you're putting your best foot forward.
While it may be exciting to "sell out" of your product, it's not a good look when eager customers come to your booth only to find you have nothing left.
"Being well prepared inventory-wise is key," advises Crystal. "Not having enough inventory can reflect badly. Some people may see it as you're not ready to host large events or assume your business is not legitimate."
How do you decide what's "enough" inventory to bring for an event? Unfortunately, there is no one-size-fits-all. It really depends on your product and on the event.
"I inquire the expected attendance and bring about 8% inventory to accommodate (i.e. 15,000 expected attendees = 1,200 units)," says Crystal. "It's always better to have more than less."
Of course, attending craft fairs and events is not just about selling products. It's also a huge promotional opportunity – a chance to get your craft (and business) out there.
In fact, unless you're spending money on advertising or hitting other events around town, it may be one of the only ways for people to discover you. This means you don't want to run out of promo materials including business cards and flyers.
In a social media-driven world, being active on Facebook and Instagram is imperative.
So how do you use it to drive more traffic to your booth?
Create buzz online that you'll be at an event and talk about all the great things visitors can expect. Be your own brand ambassador:
Music festivals, farmer's markets, holiday pop-ups, heritage fests, charity events – it can be overwhelming to decide which events are best to attend and will maximize sales for your craft business.
Certainly not all events are created equal, and not all attract the right clientele for your product. So don't stress about having to set up a booth at every one.
Where do you start, then?
If you're a new artisan or just opening your business, consider attending a local craft fair to get a feel for things first.
"I recommend joining vendor groups on Facebook to stay in-the-know of local events in your area," says Crystal.
If you're more experienced or are hoping to attend larger events, websites like Festivals.com list hundreds of fairs and events going on across the country. A quick Google search can also do the trick.
From music and food fests, to art and craft festivals, the options are endless. And depending on your craft product, certain types of events may attract the type of client who's more likely to buy from you.
"It's important to note that all fairs are different and cater to different markets," says Crystal. "If you find an event of interest, do research on it before spending the money to attend."
For example, say you create purses made from vintage LPs; setting up a booth at a music festival may be a good bet. Or if you create baby booties made of organic materials, an Earth Day festival or kids-focused event may be a good option.
"I had no clue of how to choose which event was best for me, so I spent a lot of money, attended a lot of events and lost a ton in the process," says Crystal of when she began her crafting business journey. "The first year, I lost money attending events that weren't a good market for my product. I then began conducting research to determine which events were more suitable for me."
In other words, find events and festivals that cater to your niche. And remember, less is more. No need to overdo it.
All in all, Crystal's one piece of advice is this: "Smile, show excitement and be yourself. People never forget the first impression. Do lots of research, contact event planners and ask questions before spending money, and ensure you have the appropriate amount of inventory available."
Tackle your next craft fair with confidence.
For more articles on marketing your small business, visit our Label Learning Center.
Craft fairs are events that are normally held in halls, schools, churches, If you want to branch out and sell your products at multiple locations.
VitOctober 15, 2019 5:19 AM
It is interesting. You will not prompt to me, where I can find more information on this question?