Interested in selling on Etsy? Welcome!
This guide helps you through the first steps of opening your shop, shares tips on how to get a strong start, and provides resources for further guidance along the way.
Etsy is a unique marketplace for handmade items, vintage goods, and craft supplies. On Etsy.com, you’ll find a community of makers, small-business owners, and shoppers who all share a passion for uncommon and rare goods.
If you’re new to Etsy, take some time to get to know us. Review our seller policies and learn about fees for selling on Etsy to make sure that selling on Etsy is right for you and your business.
Before you create your shop, sign in or create an Etsy account. You’ll use this account to run your shop and to buy from other makers on Etsy. After creating your account, add your profile picture and bio to let other people in the Etsy community know who you are.
To open your Etsy shop:
You need to complete the first step of opening your shop on a desktop web browser. Once your shop is open, you can manage your shop on the Sell on Etsy app.
Learn more about opening a shop.
Etsy doesn’t require sellers to have a business license to sell on Etsy.
However, when selling on Etsy you're required to follow any laws that apply to you as a small business selling online. If you have any questions regarding which laws apply to you, please contact a qualified professional.
Once you’ve signed up to sell on Etsy, there are a few steps you need to take to complete your shop setup and prepare to start selling items. Like any online business, you should think through key factors in your selling workflow. Consider things like production time, policies, and your plan for shipping.
Key shop elements to address:
Once you’ve completed all your shop sections, you are ready to start adding products to your Etsy shop. When you add a product to your Etsy shop, we call this a listing. Learn how to list an item.
A marketing strategy is key to the success of your Etsy shop. Marketing will help new customers find your products, lets you existing customers up to date with the latest with your shop, and can lead to an overall rise in sales.
Tips for getting started with marketing:
After you’ve listed your items in your shop, there are other factors to manage as your business develops and grows.
Tips for managing your shop:
You can get great tips and shop critiques from other Etsy sellers in the Forums. Or, consider joining or starting a team.
More questions? Explore our Beginner's Guides and the Seller Handbook to help you get started on Etsy.
Have you ever knitted a scarf, made jewelry, or sewn clothes for your kids? Can you build a bench, take intriguing photos, or make a picture frame from scrap wood? Or do you have a good eye for vintage styles and know where to find them at a bargain?
If you’re at all crafty, chances are you’ve used Etsy.com, the online craft marketplace — sometimes called the eBay of handmade goods. And if you’re any good at your craft, you might be able to earn some extra money from your hobby — by opening your own Etsy shop.
“I would definitely recommend Etsy to those wanting to bring in a little extra money,” says Tori James, a mother of three who makes handbags and clutches to sell in her shop Toriska.
Tori started her Etsy shop when her second child was a baby, and says the flexibility it affords is a key requirement at this point in her life. “For me, this job really is perfect. It brings in a supplementary income and fulfills my creative urges.”
While opening an Etsy shop is a proven way for crafters to make extra money — in fact, cities like New York have begun offering free workshops for artisans looking to start Etsy microbusinesses — it’s still best if you truly enjoy what you’re doing, because you may not make a bunch of money at first. Or ever.
“As an artist, I think it’s always first for the love of the work and second for the financial compensation. Meaning, most artists I know didn’t get into this work because it’s financially sustainable,” says Katrina Rodabaugh, whose craft-inspired first book, “The Paper Playhouse: Awesome Art Projects for Kids Using Paper, Boxes, and Books,” will be published in January.
According to a 2013 survey (.pdf file) of 94,000 Etsy sellers, 81% said they opened their shops as a creative outlet, while 68% cited supplemental income as a motivating factor.
“They started because they love it, and then they figured out how to make money from doing what they love,” Katrina adds.
But make no mistake — selling handmade items on Etsy is a business, and a big one at that. The site hosts hundreds of thousands of shops, and Etsy claims those sellers collectively made $850 million in sales in 2013.
Successful sellers learn to balance the creative side of the process with bookkeeping, buying supplies, customer service, and marketing.
“It’s definitely a different endeavor than I originally thought,” says Tori James. “I didn’t anticipate that I would become an amateur product photographer, graphic design artist, advertiser, bookkeeper, and many other things.”
Tess, owner of Boston-based Gilded Notes, agrees the Etsy experience is a crash course in business. “I learned so much from selling on Etsy, from how to maintain inventory, to customer service skills, to sourcing materials, and how to promote myself and my business,” she says.
Etsy has grown — a lot — in the past few years, and its sprawl can be daunting to beginners. And to be truthful, you may have a hard time standing out if you’re selling the same thing as everyone else. Don’t let the artistic sensibility fool you — it’s still a competitive marketplace.
So what should you sell? For starters, consider what you’re best at, or what you enjoy making. What about that fun embroidered hat you made that everyone raves about, or the stylish-but-practical coin purse you gave your friend?
Sometimes, the right product just makes itself known. Tess from Gilded Notes found success selling jewelry that incorporates sheet music — but that wasn’t her first intention.
“The sheet-music jewelry was actually born from my decoupage work, where I was left with all these little scraps of sheet music that I didn’t want to waste,” Tess says. “I began incorporating them into jewelry, and soon that overtook the decoupage.”
Another option is to resell vintage items. If you have a tasteful eye for trends and enjoy spending weekends at flea markets, yard sales, and thrift shops, you could consider buying underpriced retro items and reselling them on Etsy or elsewhere. If you’re handy enough to restore a vintage piece to its former glory, all the better.
The most successful sellers offer something unique: They either put a new spin on a classic product, come up with an entirely new look or idea, or simply sell in a more customer-friendly way than others — with lower prices, a wider selection, or more striking photography, for instance.
However, even if you’re not the next Martha Stewart, you can still build a successful shop if you have a large social network. List your best items and, when you’re ready, send your shop’s link to friends, family, and co-workers. They’ll be happy to learn they know an actual artisan and may enjoy buying your work as gifts. That patronage may not be sustainable, but it can give your shop a valuable kickstart and some helpful positive feedback.
Once you have an idea of what you can sell, here’s what you’ll need to get started:
Name your shop. Choose something that’s descriptive of your style or product, easy to remember and to spell — and not already taken.
Design a banner. Your banner is the virtual front door of your shop, so you want it to look inviting and provide a visual cue to what’s inside. You can start with something simple, but if you have a graphic designer friend, now may be the time to call in a small favor.
Choose a profile picture. Etsy shoppers are on the site because they want to buy something unique from an individual person — not a generic plastic gizmo from Amazon or Wal-Mart. So show them who that person is.
Now it’s time to fill in all the details. Set up your profile page. Tell customers who you are, what you make, and why and where and how you do it. Etsy shoppers care about the process, and any information you can offer about your story or passion will make buyers feel better about making a purchase — especially when you’re just starting out and have no positive feedback yet.
“People love hearing the stories behind pieces, and that includes your story as well,” says Tess. “Excitement is contagious, so it really pays to let people see your passion shine through.”
Fill out your shop policies, including returns and exchanges and shipping fees. Etsy’s blog offers plenty of guidance about how to set shop policies and craft a compelling profile page.
Signing up as a seller is free, but it costs 20 cents to list an item for four months or until it sells, whichever comes first. Etsy also collects 3.5% of the final purchase price.
When you’re ready to list an item for sale, it’s a fairly straightforward process, and Etsy offers a step-by-step listing guide. You’ll choose the product’s category and type, add images, and create a title and description.
Pay particular attention to an item’s title and tags — this is your chance to help your item turn up in search results, a huge sales driver.
“Make correct use of your titles and tags,” says Tori James. “It’s how customers find your items through Etsy’s search.”
When creating a title for your item, consider what keywords a buyer would search for when looking for your product or something like it. This includes physical descriptions of the item itself — e.g., silver, 1-inch, oval, pendant, necklace, jewelry — but also the style or sentiment behind the piece — e.g., romantic, organic, reclaimed, literary.
“Learn everything you can about search engine optimization, or SEO,” recommends Jessi VanGundy, who sells her handmade pottery from Knoxville, Tenn.
Remember to tag items with keywords, as well as alternative search terms used in other parts of the country or world. For example, what one person calls a teapot someone else may call a kettle.
“[SEO] can be very complicated for a newbie, but it’s worth the time reading up on it in the Etsy forums,” Tori James says.
One of the biggest factors in driving sales is attractive photography. For years, Etsy has offered free photography workshops online and at its Brooklyn, N.Y., headquarters.
“Photography is extremely important,” stresses Jessi VanGundy. “When you’re selling online, your customers can’t pick up the item, turn it over, and feel the texture. So your photos have to show all of those things.”
But it doesn’t end with good lighting and focus. Many successful crafters establish their own visual style that permeates everything from their listing photography to their logo, banners, and the products themselves.
“We are really becoming a visual culture, so I do think it’s important to think about how you’re sharing your items through photography, styling, branding, and what makes your product or work distinct or recognizable,” says Katrina Rodabaugh, who says she has tried to develop her own visual style on Instagram and other social media.
It’s important to realize that there’s more work to selling a craft piece than simply creating it, as time-consuming as that essential process may be.
You need to photograph it, write up a description, and list it for sale. Once it sells, you’ll need to package and ship it, not to mention track your income for tax purposes.
“There’s so much work around the work,” says Katrina. “Yes, you have to take professional-looking photographs, consider your tags in your listing, consider your pricing, keep your shop looking updated and fresh, consider your social media outlets, and then find ways to promote the work. But you also have to consider customer service, packaging, shipping, and restocking.”
All of this factors into your pricing. When trying to set a price for an item, consider the cost of all the materials you need to make it. Include other expenses, too, like shipping supplies, equipment, even the electricity to run the space heater in your garage workshop.
Then, add in your labor costs — what you should be earning per hour. If it’s a therapeutic hobby that you’d be doing anyway, that’s fine; but if you really want to establish a successful side business, you can’t be paying yourself $4.50 an hour to design and sew hats or build handcrafted benches.
“Make sure you’re charging enough to pay yourself for your time,” Jessi VanGundy says. “A lot of new sellers charge way too little and don’t earn anything for their labor.”
Finally, add a degree of retail markup — your desired profit plus a bit of wiggle room for seasonal sales or promotions.
“When you’re just starting out, it helps to have some items at a low price point,” Jessi adds. “In the beginning, I sold a lot of lower-priced items — like single mugs and yarn bowls. But as I established a reputation, I began selling higher-priced items and custom orders for sets of things.”
Of course, there are other places to sell crafts. Some sellers set up booths at craft shows, farmers markets, concerts, and holiday fairs to sell their goods and bring their brand to a new audience.
“Shows are so tricky because you never know if they will work out for you until you try them,” says Tess of Gilded Notes. “I’ve done shows where I haven’t made a single sale, but I still don’t consider them a bust. … You never know who’s out there, checking out your work. I’ve gotten emails from boutiques and other show organizers months later saying that they picked up my card at a show and want to feature my work.”
Tess adds, “In that way I think shows can be a very powerful way to not only make sales, but also attract a broader customer base and make valuable contacts.”
Made by Katrina shop owner Katrina Rodabaugh sells and displays her work in a number of venues besides Etsy. “I also sell work through galleries, shops, craft fairs, and sometimes directly to individuals,” she says. “I think the craft fairs are the most work but also the biggest payoff in terms of income, yes, but also in terms of networking with other makers and getting your work out there to a larger audience.”
When you display your work at a fair or show, concentrate just as hard on branding yourself. “Whenever I exhibit at a large craft fair, I make sure to have a stack of postcards and business cards available,” Katrina says. “Plenty of folks will take your card and contact you through your shop or your site after the fair — it’s a great opportunity to share your work.”
Tori James currently sells exclusively on Etsy, but she’d like to get her independent website back up and running in 2015. “Having more than one income stream is usually required if you want to sell handmade,” she says. “I’ve found that relying completely on Etsy is nerve-wracking because they often make changes, and the changes aren’t always favorable for my shop.”
The average Etsy seller, if there is such a person, earns about $3,400 a year from the site. But approximately one in five Etsy shops is a full-time business, while 58% of sellers hold down other jobs and operate their Etsy shop as a side gig.
This means earnings can vary drastically — from nothing at all to a respectable full-time salary.
Toriska owner Tori James, whose handbags and clutches range from $30 to $80, says, “I usually make about a sale a day, or a little less.” But, she adds, she often gets some bridal purchases during wedding season, which result in a cluster of sales all at once.
“Most of the year I put in part-time hours, but during wedding season I put in full-time or more hours to keep up with orders,” she says.
“You also need a supportive spouse or family, because you will likely put in many hours of work and a lot of money before you see results,” Tori adds. “It was around eight months before I started earning money and 18 months before my sales became regular.”
A long-running Etsy discussion thread provides a look at the variety of income levels sellers achieve. Brittany Zerkle of BeeZeeArt, an art student whose best-selling items include sewing patterns and small, handmade stuffed animals, says, “My little shop makes just enough to pay for my classes, student loan payments, and put gas in my car.”
However, the most common response on that thread — repeated a number of times — was, “Not enough to quit my day job.”
Jessi VanGundy echoes that sentiment, though she hopes to earn enough to be a full-time potter before long.
“I’ve been able to make enough money to pay for all my pottery expenses, including buying a new potter’s wheel and paying rent at a local ceramics studio,” she says. “At this point, I’m happy that my rather costly hobby has been able to pay for itself, though I hope next year I can make a bit more of a profit.”
Instead of selling completed items, some people focus on selling craft supplies and tools to enable others to create things for Etsy. This is a.
Etsy is a wonderland for all those who are passionate about custom-made items, vintage or those who are into creating personalized stuff themselves. But the big question is, Is it worth selling on Etsy & if it is, then what are the Top Selling Items on Etsy? What to Sell on Etsy to make money?
Most of the newcomers who have no idea how to sell their stuff can make approximately $44,000/ year on an average while others who have done their homework well and have all the tips and tricks up their sleeves can make more than $500,000 sales.
On the contrary, you should be aware of the present trends and statistics as to what is going on with Etsy. So the wait is over, you are at the right place to get equipped with the ins-and out of what sells best on Etsy and the best selling items on Etsy.
Here you will tour through the significant Etsy players, top items, and impactful tactics. Follow on to get a clear insight into choosing the right way to become a prosperous seller.
There will be three main segments, respectively.
But… before that let’s focus on the big Question
If you are a newbie then, You should really know how to sell on Etsy and once started, then you should know why Etsy is the best fit for you.
Firstly, it’s a prodigally recognized and trusted platform.
According to the annual report of Statista, Etsy has around 39.5 million and exponentially growing active customers.
It’s sufficient to prove that Etsy has a customer base that is religiously into Etsy.
Secondly, it’s centralized. Yup, if you sell anything vintage, handmade, custom-made, etc. Etsy is your arena. On other platforms, you will face competition from oodles of sellers, who might not even belong to your genre.
E.g., Amazon, eBay, etc. as a budding craft seller if you choose any of these platforms, you will be lost in flood, and it will take you an eternity to stand out. Etsy chunks out that competition by volumes. Hence it’s better to sell on Etsy.
Thirdly, it’s easy to set-up your shop on Etsy as compared to other platforms. All you need are, an active mailing ID and items to list.
Fourthly, Etsy is cheap. You have to pay 20¢/listings, and it’s valid for four months.
On eBay, it depends on the opening bid; the minimum listing fees are 50¢ whereas on Amazon it’s 99¢ (almost $1). Now you can see, it’s comparatively cheaper to sell on Etsy
Lastly, you get inbuilt traffic, traffic that is relevant ante. All you have to do is niche-up your store, listing, etc. to fish out traffic specifically for your items.
Now that your question is answered let’s get back with the equally important aspect as to what you should be selling on Etsy keeping in view the Top Sellers and respective categories.
eRank, the leading SEO website wholly dedicated to Etsy, keeps on updating and researching the performance of all the Etsy sellers. It acts as an evaluation tool for Etsy sellers where you can have detailed insights about your store as well as the guidelines to improve it further.
Out of the above figures, 7 out of 10 are the sellers selling in the category of Craft and Supplies. This makes Craft and Supplies the most selling and popular product category to sell.
PlannerKate1 is among the top sellers in two categories with Crafts and Supplies and the Handmade category.
On the other hand, Modparty tops the Wedding and Handmade Category.
To summarise, the list of top Etsy sellers gives the clear cut picture of what sells best on Etsy and What to sell on Etsy if you are considering to get maximum returns.
In brief, the following categories have the best selling items on Etsy.
- Craft and Supplies
- Handmade Items
- Wedding essentials & Jewelry
To make your work simpler, we have carved out a piece where you can get all that is required in one place.
This sorted Infographic will ultimately help you in deciding the more critical question you are dealing with. What to sell on Etsy?
Thinking to Start Selling on Etsy or Integrate your Store to Etsy. There are solutions available to guide you through.
Going through the detailed Info-graphic. You can conclude the top-selling items on Etsy.
Let us deal with them, one-by-one in the further part of this blog.
Stick with us, We will Surprise You!
Craft & Supplies is the top-selling category on Etsy with most sales. You can opt for craft essentials, miniatures, tools for jewelry, beads, and much more.
The best selling items on Etsy under this category are:
Yes, surprisingly, stickers are one of the top-selling items on Etsy. Why do Stickers Sell On Etsy like candies? Because they are cute. And people are stooges of sweet things they can’t get enough of it.
According to a report of Make For Business, it was observed that more than 80% of the Etsy shoppers and sellers are female. Need to say more?
It’s not hidden from anyone that Etsy is a marketplace of handmade and custom made items. Just imagine if you get custom made or handmade stickers that give you a vibe of uniqueness and personal touch, you won’t be able to find any reason not to buy it.
Some of the top sticker sellers are-
Charms/Beads/Hooks and Craft Supplies
Etsy is also famous for providing you with antique charms, beads, and all type of smallest tools and essential needed in the art, crafts, knitting, and jewelry.
Some of the top Etsy sellers in this are-
A quick tip: If you already own a shop on Etsy and want to get a profound of keywords to use for your item and shop description, tags and names etc, type in the term in the search bar, the drop-down will show you what are the most searched terms for the items that you sell.
Etsy logo itself gives another level of prestige to the ‘Custom-made & Hand-made products.’ These types of items have another level of the customer base. Buyers feel connected to products when it is hand-crafted and customized just as you want.
The top handmade items on Etsy are Handmade Stickers, Metal jewelry, pendants, and paper designs.
The top sellers selling hand-crafted items are
Another most loved section on Etsy is Jewelry. Most of the jewelry options available on Etsy are self-designed and mostly customized. The minimalistic designs give the vibe of ‘Straight out of a fairytale.’
Etsy is a hive of creativity; it is innate that people widely search and buy jewelry making kits and tools. They sell on Etsy as quick as lemonade sells in summer.
Along with the designs, buyers also feel tempted to the conversational yet straightforward product descriptions. You can go through them yourself.
The top Etsy sellers selling astounding jewelry are:
Etsy proudly holds a distinction in this field. Wedding preparation without going onto Etsy is never done. Wedding invitations, dresses, and decorations for the big day can be all covered with Etsy.
The best selling items ranges from Bridesmaid gowns, Bachelorette shirts, Handmade Invitations, Jewelry items, and much more.
You should definitely try the products from:
No doubt the next trending category on Etsy is the Accessories. While on Etsy, you cannot ignore the Plaid scarves, Trendy Caps and Hats and everything else to wrap around.
Sellers around the world are selling Cute child bows, bands, Pins, and Cufflinks, Crowns, and Crochet that are too tempting to ignore.
The top Etsy sellers of accessories are
Etsy has much more for paper lovers. Who doesn’t love the catchy and cute calligraphic planners and papercrafts? If you get party decors that define your style and taste, you will buy it for sure. That’s why party decorations are one of the top selling items on Etsy.
You can discover the Paper and Party Supplies like Scrapbooks, Stamps, and Party cards making stationary very quickly on Etsy.
The best you can shop at
People tend to love the clothing that reflects them. The typographic clothing items, Custom styled dresses, and Trendy shorts are sure to catch the eyes of buyers.
Etsy let you choose from the thousands of options from Women’s wear, Menswear, and kidswear. The exotic kid’s dresses are a charm.
The best clothing collection can be bought at
Etsy is one of the few marketplaces offering to shop vintage products. Your useless articles maybe a collectible for someone at some other part of this world.
You can dig deeper into the offerings of Etsy vintage category; it ranges from home and living items to jewelry and collectibles.
You can rejoice the listings of
The Home and Living category on Etsy does not just offer some furniture and Boxes, but it is sure to make you go aww by its broad and beautiful range of items.
The top selling items on Etsy exceptionally holds some of the lovely home and living collections like Wall decors, Prayer beards, dining and servings, and Outdoor gardening and decor items too.
The top Etsy sellers of Home and Living are
If you are an art lover and all you want is to live around them, then Etsy is the right place to meet your cravings.
Discover the most preached and a unique set of art collections on Etsy. You can choose from Digital prints, Paintings, Drawings, and Illustrations.
You should obviously try some of them here
The top Etsy Sellers who made to the top-ranking are all who started from scratch and then grew day by day. The notable things here is to be competitive and be in the market.
Top Etsy Seller Kate Antesberger, founder of the PlannerKate1 started by just posting a picture of her sticker on Instagram and that’s how she made to Etsy and in not more than four years she became a full-fledged seller having a team of 3 creative people and 40 silhouette machine.
Another most famous jewelry store on Etsy is GLDNxLayeredAndLong started by a very talented designer Chrissy from the United States. Before starting on Etsy, Chrissy had already gained a customer base thanks to her unique and catchy work.
Chrissy’s handmade necklaces were one of the best-sold items, but demand didn’t recede even she had to shut down her shop. She figured out a way soon and with over 5 thousand followers, 50 thousand reviews, and five stars rating, it can surely be seen that she is on top of her game.
As we have already seen, from the list of best selling items and also the top sellers are offering all that. Etsy is a great platform to showcase your creativity, thinking, and ability to make different.
For your help, here are some of the proven tips and tricks that will help you scale your newly established Etsy Store and at the same time will make you climb the ladder of becoming the top Etsy sellers.
Etsy is not an excellent platform for a generic storefront. In order to attract shoppers, you have to create a niche for your product category and ranges.
Go through your browsing history, and it will help you narrow down the products popping up in your mind that you can sell.
By browsing through your own history, you will come to know the perspective of random buyers who don’t have any specific motive but search for items on Etsy. Make a list of the items present on your browsing history, which will help you to see what draws the buyers during a random browsing session.
You can then go for the most tempting and feasible option that can attract many shoppers.
After you choose to come forward with a product to sell. You should master the art of using Keywords. Etsy listings are shown according to the Etsy search algorithm known as Etsy SEO. Make Sure you make the best use of keywords in your listings.
Include the keywords in different segments of product listings like the product title, the description, and other parts of listing. You need to get the complete insight of the Etsy SEO play, to get higher visibility of your store and thus gain shoppers.
As an Etsy seller, you should keep a track on your product pricing, the best way to choose the price of your product is to try out the following
Firstly, click onto your most visited random browsing item that had made you think “OMG I HAVE TO HAVE IT” at the very first glance.
Secondly, look at it carefully and note down the pointers regarding what attracted you towards it.
Now, look at the price of the item and ask yourself whether you would need that much amount for that particular item.
If the answer is ‘Yes’ then observe the product and see why you want to pay that hefty amount for that item. It will help you catch the buyers’ perspective. If the answer is ‘No’ then move on to other items and get that range of competitive pricing for those items.
At last, Try to be in that competitive bracket of pricing for your product.
The best sellers always keep their customer intact. On Etsy, you should try to engage your customer more and more as it is a creative platform offering personalization to an extent. Make your buyers take part in the buying process and engage them through activities, thus capturing their e-mail ids and contact nos for future interests.
Source: Caitlyn Minimalist
If you really want to excel as an Etsy seller, you need to go for multi-channel selling, i.e. selling on multiple platforms like Amazon, eBay, Google Shopping, and more. To do this, you need to organize your inventory management, order management, and Advertising. Global eCommerce Solutions make these tasks easy for the sellers, thus helping you make more Sales from other marketplaces too.
So far, you have come to know, what is rolling on Etsy. Who are the top players? What to sell on Etsy and Whats sells best on Etsy? This blog gave you enough to think about where you want to start and with what.
You can start from the very beginning and sure to reach with consistency and creativity you are a master of.
Take Inspiration or Start Yourself. Happy Selling!
In the meantime, if you stuck anywhere or you need any help you can reach out to us over Skype for 24×7 Support. If you are thinking of onboarding to Etsy from framework like Magento;Magento 2;Shopify;Woocommerce;BigCommerce;OpenCart; and PrestaShop, Try the excellent eCommerce Solutions.
Explore more about Etsy
By Kate Gatski, Kate Shoup
In a nutshell, you can sell three types of items on Etsy. It’s a good idea to check out these categories to see where your items fit (or if they fit) into the world of Etsy.
Vintage goods (20 years or older)
Supplies for crafting
Some items transcend these categories. For example, you may have vintage or handmade items that also qualify as supplies. If your inventory includes items like these, you need to decide which category applies best.
Etsy’s primary raison d’être is to serve as a marketplace for handmade goods, with no mass-produced items allowed. But the site isn’t for selling just any handmade goods. Etsy sellers must offer handmade goods made by them. Selling an item that someone else made, even if it was painstakingly crafted by hand, isn’t permitted.
Naturally, this requirement raises a few key questions:
What if you upcycle or otherwise alter an existing item? Up-whatting? Upcycling is the process of fashioning new, higher-quality items out of materials or products that you might otherwise throw away. So, maybe you specialize in making purses out of old license plates. Or perhaps you screen-print your own designs onto mass-produced T-shirts.
In both cases, you’re covered. In Etsy’s view, items that are altered by hand in this manner can still be considered “handmade.” Note, however, that Etsy doesn’t feel that way about items that you’ve simply tailored, restored, or repaired.
What if you craft an item yourself from a kit? Etsy doesn’t view items that you’ve created using a “ready to assemble” kit as being handmade, unless you substantially alter the design as you work. So, if you were planning to profit from your passion for paint-by-number, you may need to rethink your position.
What if someone helps you make your item? For example, maybe you have an assistant who, under your supervision, assists with a portion of the creative process. Or perhaps you’ve enlisted a third-party vendor to handle some aspects of your workflow, such as printing your artwork onto greeting cards. Either way, you’re golden.
Etsy understands that more than one pair of hands may need to touch your item. It’s also okay by Etsy if you have an assistant help you with such shop-related tasks as listing items in your Etsy shop, shipping items, communicating with buyers, keeping records, and so on. But you cross a line if that assistant or vendor handles most of the work involved in the item’s creation.
On a quasi-related note, drop shipping is not allowed. That is, you can’t work at one location but ship from another. All items must be shipped under the direct supervision of the seller.
What if you creatively repackage a commercial item? Nope. No matter how great the finished product is, you can’t list a gift basket stuffed with non-handmade items and try to pass off the package as a handmade good.
The whole point of Etsy is to enable artisans and craftspeople to connect with buyers. Etsy is more than an online craft fair; it’s an attempt to build an alternative, artisanal economy of sorts — one that eschews mass production. If your inventory isn’t in line with this philosophy, Etsy may not be the marketplace for you.
Although Etsy was originally conceived as a marketplace for handmade goods, it also serves as an excellent venue for vintage goods and collectibles. Items can include bags, books, clothing, electronics, furniture, jewelry, toys, and more.
So, how old does something have to be in order to be considered vintage? It depends on who you ask. But if you ask Etsy, the answer is 20 years old. Unless your item was manufactured during Kurt Cobain’s lifetime (or before), you need to find another venue for it.
In an effort to support its crafty community, Etsy allows the sale of commercial crafting supplies on the site: beads, buttons, fabric, findings, paper, patterns, tools, trim, wire, wool, and whatnot. Shipping and packaging supplies are also acceptable.
What’s not allowed: items that, although perhaps considered commercial crafting supplies, are ready for use as is — think mass-produced dollhouse furniture and the like. Ditto mass-produced goods that may be used in conjunction with handmade items but aren’t crafting supplies themselves. Although your handmade eye shadow is a totally legitimate item on Etsy, selling the mass-produced brush you use to apply it as a separate item isn’t kosher.
Do you have a closet full of crafting supplies? If so, consider culling your collection and listing your leftovers on Etsy. Not only will you pull in a little extra cash, but you’ll give those goodies a new lease on life.
This ultimate guide will teach you how to sell on Etsy without much of Considering that the price of her crafts varies from $ to $, she.
Perhaps you’re new to the Etsy game. Maybe you’ve just had a nice summer break and want to kick it up again. Maybe you’re interested in selling one of the many other sites like Etsy.
To assist you on your Etsy adventure, whatever stage it’s at, we’ve gone out and spoken to 5 of the most established Etsy shops. These sellers have used Etsy to turn an idea into a brand and grow that idea.
It worth noting though, that many of the sellers here have found their success by selling on Etsy and a website (like WooCommerce or Shopify) – or even one the many other sites like Etsy.
With nearly half a million sales between them, our 5 Etsy pros have given us answers that anyone can use to increase their Etsy sales.
Bonus material: Have your Etsy sales dropped off? Download the Etsy Encyclopedia and start bringing in the sales!
11,800+ sales since 2015
Question: What is the best way to drive traffic to your store? Does Etsy naturally take care of it?
The best way to drive traffic to your Etsy shop is to master Etsy’s algorithm and to use accurate keywords!
Indeed, if Etsy provides you with tons of potential customers, they don’t automatically place your products in front of them. That’s your part of the job and I recommend using the fabulous Etsy Stats page to help you with it!
If your product is visible already, you still need to make sure people click on it rather than another one. To do that, you need to have not only the best product but also the best display photo they will see.
To drive traffic, I also use social media and especially Pinterest and Instagram. I pin my products after I’ve listed them in my shop and simply doing that has brought a lot of customers to my shop. To give you an example, I have an art print that was sold over 300 times in one month and every single customer saw it on Pinterest.
You have to take advantage of free advertisement.
Another great way to drive traffic is to collab with influencers whose audience may be interested in your shop. You can do that by sending them free products, asking them if you can write a guest blog post for them or even.
In my experience, driving traffic to your Etsy shop takes time so be patient!
34,600+ sales since 2013
Question: What are the key ingredients to growing a successful e-commerce business?
The key ingredients to growing a successful e-commerce business are above all else hard work and the motivation to work long hours.
It’s important to have a product that people connect to and want to purchase for many occasions.
Buying online is an impulse buy a lot of times, so the product has to have instant appeal – plus a good refund policy
It’s equally as important to provide great customer service and quality work to gain trust and return customers.
12,100+ sales since 2009
Question: What marketing method has worked best for you?
Since I started Natalya1905 in 2009, things have changed a lot. Almost 100% changed. What worked then, doesn’t work anymore.
There are dozens of ways to market your Etsy shop nowaday – and there’s too many to use them all correctly. Like entering Netflix or Barnes & Noble, you want to see everything, but there’s no way you will.
This is why I believe in optimizing your efforts. It saves you time and your sanity. Choose the marketing method (or two) you like best.
Social media, email marketing, blogging (whatever you’re most comfortable with) and focus on it. Make it the main funnel to bring attention to your brand and drive sales. Pick your method(s) and stick to it. Let any other marketing method work around your main one.
For me, Instagram is the main marketing tool. I post all the news there (new designs, new pattern releases, sales, events, questions, giveaways, collaborations, etc.).
Some of my fellow Etsy sellers prefer Facebook, some love Pinterest, others run a blog or a YouTube channel.
In the end, find out what you like best, learn how to use it effectively and work hard to make your success happen.
7,800+ sales since 2007
Question:What’s the most common issue when selling crafts on Etsy and how did you overcome it?
The first thing comes to my mind is pricing.
You have to know how to price your items. You don’t want to undersell yourself. Unlike mass producers, individual crafters pay more in material costs. I see many crafters eventually approached by retailers for wholesaling.
Unfortunately, because they didn’t factor wholesaling into their retail price, they have to decline the option of wholesaling as they’d have to sell to the wholesaler for less than what it costs to make the product.
Their business, therefore, can’t grow, because they’ve been trying to make price the most attractive part of their item.
If your plan is to expand to an Etsy alternative or beyond selling directly to customers, then you do have to alter your pricing.
Pricing is an art of its own. And it is not fixed or rigid thing. Customers have different perceptions, expectations when they see the products and how much they are. Paying attention to that is important.
351,000+ sales since 2012
Question: What was the worst advice you’ve ever heard about promoting your online store?
As we really started our Etsy shop in the early days of digital products for handmade artists, we really had nowhere to look for advice. We basically had no idea how to start an Etsy shop.
We really focused on working on building inventory, developing marketing strategies and sharing our business through social media. Never, ever do tomorrow what you could do today.
Setting goals and action plans and actually doing them is really the best advice we can give.
We studied and took advice from mentors and masterclass over the years, but to this day, but what is most important is that you apply those principles to your business right now.
These simple steps are what we followed to create our dream business.
One observation we have made of all our Etsy pros is that most of them have their own website.
Words and Confetti sell on their website and also show off their great photography, while PrettyGrafikDesign and Decoy Lab operate a blog too. This lets them get the most of SEO and Google searches. C&T Custom Lures sells their entire range on their own website, too which cuts down on Etsy listing and sales fees!
With these tips fresh in your mind, go forth and do what our Etsy pros have done – sell more!
Average 3.1 (34 votes)[Total: 34 Average: 3.1/5]
Bearded Australian living in Warsaw, Poland. Content writer and marketer for Shoplo, who enjoys helping and watching small ventures start, learn, grow and thrive. I love my dog, Star Wars, heavy metal and my girlfriend - in no particular order. Find him on Twitter @philbilly86
How to Sell Crafts on Etsy. Have you always considered turning your hobby of crafting and art-making into a paid job? Well using the selling.
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AkinokoraOctober 13, 2018 9:58 AM
DullOctober 17, 2018 6:31 PM
Very valuable information
DotaurOctober 13, 2018 7:37 PM
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